Nonprofits use various tools to support their fundraising efforts. Emails are among the most effective. They engage potential donors and can produce substantial return on investment (ROI) in the way of online donations. An important part of any email campaign is to understand the psychology of potential donors to make connections.
To help you reach your campaign goals, integrate some important fundraising letter best practices and use fundraising email templates for inspiration.
Table of Contents
Emails offer various benefits that support fundraising efforts, but substantial ROI may be the reason most nonprofits favor this communication method. According to a report by Campaign Monitor, emails produce a 4400% ROI, which breaks down to $44 for every dollar spent. A Double the Donation report shows emails generate approximately 28% of all online revenue. These statistics make emails a great investment for nonprofits that often work with limited budgets, whether it's announcing a raffle winner, sharing an upcoming event or introducing a new campaign.
Additionally, emails are a great way to keep donors engaged and up to date of the latest developments in your organization. They educate donors about your cause and progress and let them know how you are using their funds.
Emails are also ideal for media delivery. You can include pictures and videos to tell a complete story. These donation tools keep your nonprofit visible, so donors will think of you when they are ready to donate.
Want another reason why emails are so effective? Donors like them. The Double the Donation report we referred to earlier shows that 30% of donors are most inspired to give when they receive fundraising emails. Email comes out ahead of other communications such as:
Only social media has a slight edge over emails, winning 32% of donor preference.
The report also states that 48% of donors say regular emails keep them engaged and inspire repeat donations. In terms of engagement, emails beat all other forms of communication as follows:
Statistics also show that 55% of donors prefer to be thanked for their donations via email.
Subject line: How Your Support Transformed Lives This Year...
Email preview text: One act of generosity has transformed countless lives. See what you helped us accomplish — and what comes next.
Dear [Recipient],
It started with a simple act of kindness—a donation, a gesture of hope. But, oh, what a difference it made...
Thanks to you, we’ve accomplished so much this year. From [specific achievements] to [key milestones], each moment of progress is a chapter in a story written by supporters like you.
Consider This:
Now, we’re standing at the brink of even more profound change. Next year, we aim to [next year’s goal], but we can't do it without you.
Why Your Gift Matters NOW:
Your contribution today doesn’t just fund programs—it ignites a movement. It ensures we can respond when the world needs us most, expand our reach and leave no one behind.
Ready to make another impact? [Donation Link]
Thank you for being the heartbeat of our mission. Together, we can do so much more.
With gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Email preview text: One act of generosity has transformed countless lives. See what you helped us accomplish — and what comes next.
Subject line: 🚨 Don’t Miss Out: Be the Driving Force Behind Our Next Big Win!
Email preview text: A one-time chance to lead a major initiative. Are you ready to take the leap? Dear [Recipient],
We Need You in the Driver’s Seat!
We have a one-time, powerful opportunity and you’re the perfect person to help us seize it. Imagine being the key supporter who makes [specific project or need] a reality. With your major gift, you could be the catalyst for groundbreaking change!
Here’s How Your Gift Will Change Everything:
Why Now?
Because moments like this don’t wait. This is your chance to create a legacy that lasts for years!
Let’s Talk ASAP! Contact me directly at [Contact Information] to secure your role in this exciting initiative.
Thank you for stepping up when it matters most.
To Your Legacy,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Make a Difference Every Month—Without Lifting a Finger!
Email preview text: Join our Monthly Giving Program and be a part of something powerful, every single month.
Dear [Recipient],
Tired of wondering if your donation made a difference? Imagine making an impact every single month without lifting a finger! That’s the power of our Monthly Giving Program—your easiest way to provide steady, reliable support that makes waves of change all year long!
Here’s What Your Monthly Gift Can Do:
Why Monthly Giving Matters:
Consistency isn’t just nice; it’s KEY to our work. Your regular support means we reach more people, do more good and create progress that compounds month after month! Plus, you’ll get exclusive updates showing you exactly how your gift is changing lives.
Ready to Make a Real Difference? Join Now! [Donation Link]
Be part of our most dedicated group of supporters and see the difference you can make!
To Your Generosity,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: URGENT: We Need Your Help Now
Email preview text: An emergency threatens everything. Your immediate support is critical.
Dear [Recipient],
It’s happening right now. A crisis that threatens our ability to do what we do best: serve those who need us most.
Because of [specific emergency or crisis], we’re at a breaking point—and we need your help now more than ever.
Here’s the Situation:
How You Can Help:
Your gift today will make the difference between action and inaction, between help and hopelessness. Every dollar raised will be put to immediate use to ensure we continue [specific mission action].
Time is running out. We need you. Please consider making an emergency donation today. [Donation Link]
Thank you for standing with us when it matters most.
With urgency and gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Double Your Impact with One Click
Email preview text: Your gift today could be worth twice as much. Don’t miss out!
Dear [Recipient],
Here’s something you don’t hear every day: Your gift can go twice as far.
Thanks to a generous matching gift from [Corporate Partner or Major Donor], every dollar you give will be doubled. That’s right—double the impact, double the difference!
Why Now Is the Time to Give:
This match won’t last long—don’t miss this chance to make your gift count for double! [Donation Link]
Thank you for stepping up when we need you most.
Warmly,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Welcome to the [Nonprofit Name] Family!
Email preview text: Your first donation is already making an impact—see what you’ve made possible!
Dear [Recipient],
Welcome to the family! We are thrilled to have you join us and we can’t thank you enough for your first donation. Here’s how your gift is already making waves:
What Your Gift Is Doing Right Now:
What’s Next?
We want you to stay involved! From volunteering and attending events to just staying informed, there are so many ways you can continue to be part of this incredible community. And if you feel inspired, consider making your support ongoing—every bit helps!
Explore more ways to get involved! [Link]
Thank you again for your generosity. We’re excited to see what we can achieve together!
Best regards,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: We Miss You—Join Us Again and Double Your Impact!
Email preview text: Your past support made a difference. Now, let’s do even more—together!
Dear [Recipient],
It’s been a while, and we’ve missed you! Your past support helped us achieve so much, from [specific achievement] to [another impact]. But there’s still more work to do—and we’d love to have you back.
Here’s What’s New:
Will you consider re-engaging with us? [Donation Link]
We can’t wait to see the difference we can make together again.
Warm regards,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: 🚀 Join Me in Making a Huge Difference!
Email preview text: I’m on a mission—and I want you by my side!
Dear [Recipient],
I’m raising funds for [Nonprofit Name] and I want YOU to be part of this journey! Whether you donate, share my campaign or just cheer me on—every bit of support makes a huge difference.
Why This Matters to Me:
Donate now or share my campaign to spread the word! [Donation Link]
Thanks for being part of something special.
Best,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Let’s Make Something Big Happen Together!
Email preview text: Join us in launching our most exciting project yet!
Dear [Recipient],
We’re launching something truly exciting: [Campaign Name]! And with your help, we can achieve [specific project goal], bringing us closer to [specific impact or outcome].
Why This Campaign?
Be a Part of Something Big! Donate Today! [Donation Link]
Thank you for considering this special opportunity to make a difference.
With appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Honor Their Memory with a Lasting Impact
Email preview text: Celebrate a loved one’s life by supporting a cause they cared about.
Dear [Recipient],
Losing someone special is never easy, but their memory can live on in a meaningful way—with a gift that honors their life and continues their impact on the world.
How It Works:
Honor Someone Special Today. [Donation Link]
Let’s keep their memory alive together.
With deepest appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Let’s Partner on a Transformative Project
Email preview text: Your support can bring a powerful new initiative to life. Let’s talk!
Dear [Foundation/Corporation Name],
We have a bold new idea at [Nonprofit Name] and we need partners like you to make it happen. Our project, [Project Name], is aimed at [specific goal] and addresses a critical need in our community: [specific need].
Why This Matters:
Here’s How You Can Help: Your support will directly enable us to [specific impact], ensuring that [desired change]. We’ve put together a detailed project proposal and budget for your review—let’s get this partnership rolling!
I’d love to chat more about this opportunity. Contact me directly at [Contact Information].
Looking forward to working with you!
Best,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Last Chance to Make 2025 Count!
Email preview text: Don’t miss out on your final opportunity to make a tax-deductible impact this year.
Dear [Recipient],
Listen, time’s running out. The clock is ticking down on 2025 and this is your last chance to make a real impact before the year ends!
Why Give Now?
Will you consider making a year-end gift today? [Donation Link]
Let’s close out this year with a bang and head into the next one ready to make an even bigger difference!
Thanks for being part of this incredible journey.
To Your Impact,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Exclusive Sponsorship Opportunity: Be Seen. Be Heard. Make an Impact.
Email preview text: Partner with us to reach your ideal audience while making a difference.
Dear [Recipient],
Here’s the deal: We’re offering you an exclusive opportunity to partner with [Nonprofit Name] as a sponsor of our upcoming [Event/Program]. This is a golden chance to align your brand with a cause that matters deeply to our community and to get your name in front of an engaged, passionate audience.
Why Sponsor?
Sponsorship Levels:
Don’t wait! Contact us at [Contact Information] to secure your sponsorship and start making a difference with us today. Spots are limited!
Thank you for considering this impactful partnership.
To Your Success,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Leave a Legacy That Lasts
Email preview text: Imagine your values continuing to make a difference long after you’re gone.
Dear [Recipient],
What if your values could keep making a difference, even after you’re gone?
That’s the Power of Legacy Giving.
By including [Nonprofit Name] in your estate planning, you ensure your commitment to [cause] lives on. It’s not just about giving—it’s about building a future that reflects who you are and what you stand for.
Your Planned Giving Options:
Why It Matters: Your legacy gift helps secure the future of [Nonprofit Name], ensuring our mission continues for generations to come. It’s an impact that speaks to your values and dedication.
Learn more about how you can leave a legacy that lasts. [Link]
Thank you for considering this meaningful way to give.
With appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You’ve Volunteered. Now, Amplify Your Impact!
Email preview text: You’ve seen the work we do. Now, help us do even more.
Dear [Recipient],
You’ve already made a huge impact with your time, passion and hard work at [Nonprofit Name]. But did you know there’s another way to help us even more?
Become a Donor and Here’s Why:
Ready to Make Your Gift? [Donation Link]
Together, we can achieve even more.
Thank you for everything you do. Let’s take this next step together!
With gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Chance to Keep [Program Name] Thriving!
Email preview text: The impact is real. Keep it going with your gift today.
Dear [Recipient],
Here’s the bottom line: Our [Program Name] has been a game-changer, providing [specific service or support] that’s transforming lives. But we need your help to keep the momentum going.
What We’ve Achieved So Far:
But We’re Not Done Yet.
With demand growing, your support today means we can reach even more people, expand our services and continue making a real difference.
Make Your Gift Today to Keep [Program Name] Thriving! [Donation Link]
Thank you for believing in the power of [Program Name].
To Our Success,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Make a Difference Without Spending a Dime
Email preview text: Help us with vital resources—no financial donation required!
Dear [Recipient],
Did you know you can help [Nonprofit Name] without even opening your wallet?
We’re in need of vital resources and our in-kind donation program is the perfect way for you to contribute. Here’s how you can make a difference:
How You Can Contribute:
The Impact of Your Gifts: Every item donated directly supports our work, from [specific impact] to [specific outcome]. Your in-kind contribution helps us stretch our budget and do more for those in need.
Ready to Donate? [Link] Learn more about how to give.
Thank you for your generosity!
Warm regards,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Take Your Support to the Next Level!
Email preview text: Your support is incredible—now, help us do even more!
Dear [Recipient],
You’ve already done so much for [Nonprofit Name], but what if you could do even more?
By increasing your monthly gift, you can help us expand our reach, boost our programs and tackle new challenges head-on.
Here’s What Your Increased Gift Can Do:
Are You Ready to Upgrade? [Donation Link]
Thank you for being such a dedicated part of our mission. Let’s take this next step together!
Gratefully,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Membership Makes Magic Happen—Let’s Keep It Going!
Email preview text: Renew today and keep being a part of something incredible.
Dear [Recipient],
Your membership means so much more than dues—it’s a commitment to [Nonprofit’s Mission]. You’ve been at the heart of our successes, from [specific achievements] to [community impact].
Now, it’s time to renew and keep the magic going!
Why Renew? Because You’re Part of Something Special:
Renew Today and Keep the Momentum Going! [Renewal Link]
We’ve got big plans—and we don’t want you to miss out. Your renewal keeps our community strong and moving forward.
Thank you for being such an important part of our family!
With gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Be Part of Our Most Ambitious Project Ever!
Email preview text: A bold new vision and we want you to be a part of it from the start.
Dear [Recipient],
Imagine this: A groundbreaking initiative that changes everything. We’re embarking on the most ambitious project in our history: [Capital Campaign Project Name].
And we want YOU to be part of it from day one.
Why This Project Matters:
How You Can Make a Big Impact:
Join us now as a founding partner! [Donation Link]
Together, we can bring this vision to life. Your support will help create a lasting legacy for [community/cause].
Thank you for considering this remarkable opportunity.
With appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Looking for sample donation thank you letters for nonprofit organizations? Look no further. Here’s a complete list of ready to use templates that can inspire your next email!
Major Gift Solicitation Thank You
Monthly Giving Program Thank You
Emergency or Crisis Appeal Thank You
Matching Gift Campaign Thank You
Lapsed Donor Re-Engagement Thank You
Peer-to-Peer Fundraising Thank You
Campaign-Specific Appeal Thank You
Tribute and Memorial Giving Thank You
Grant Funding Request Thank You
Sponsorship Solicitation Thank You
Legacy or Planned Giving Thank You
Volunteer to Donor Conversion Thank You
Program-Specific Impact Appeal Thank You
In-Kind Donation Request Thank You
Sustaining Donor Upgrade Thank You
Renewal for Membership-Based Nonprofits Thank You
Capital Campaign Fundraising Thank You
Subject line: Your Generosity Made This Year Unforgettable!
Email preview text: You made an incredible impact this year. Here’s a glimpse of what you’ve achieved.
Dear [Recipient],
What a year it’s been—because of YOU!
Your generosity wasn’t just a donation; it was a spark that ignited so much good. Because of you, we’ve achieved incredible things: [specific achievements], [key milestones] and countless lives touched.
Here’s a Peek at What You’ve Made Possible:
We’re on the cusp of even more exciting opportunities next year and we want you to know that you are truly the heartbeat of our mission.
Thank you for believing in what we do and for being the change you want to see in the world.
With gratitude and excitement,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You’re the Catalyst for Change!
Email preview text: Your decision has sparked a movement. Here’s what’s next.
Dear [Recipient],
Wow—just wow! Your decision to step up and lead with your major gift means the world to us.
Because of you, we’re on the verge of something groundbreaking. Your generosity is the driving force behind [specific project or need]. It’s not just a donation; it’s a legacy, a vision, a future.
What Your Gift Is Making Possible:
Thank you for being the catalyst that makes it all happen.
Can’t wait to share the next steps with you!
To your vision,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Monthly Gift is Changing Lives Every Day!
Email preview text: Thank you for being part of something bigger—every single month.
Dear [Recipient],
Consistency is powerful. And your monthly gift is proof of that!
Because of your steady, reliable support, we’re able to plan, grow and impact more lives than ever. Your commitment means that month after month, we’re reaching more people, providing more services and making more change.
Here’s What You’re Making Happen:
Your gift isn’t just helping—it’s driving a movement. Thank you for being a rock-solid part of our mission.
Looking forward to sharing even more great updates with you soon!
With deep appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Support Made the Difference When It Mattered Most!
Email preview text: You stepped up in a crisis. Here’s what your gift has accomplished.
Dear [Recipient],
When we reached out with an urgent call for help, you answered immediately. And thanks to you, we were able to keep our doors open and continue our critical work.
Because of You:
Every dollar was put to immediate use and because of your swift action, we turned a crisis into a moment of hope.
Thank you for standing by us in this critical moment. We truly couldn’t have done it without you.
To Your Generosity,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your Gift Was Doubled—and So Was the Impact!
Email preview text: Your generosity just went twice as far! Here’s how you made it happen.
Dear [Recipient],
You saw the opportunity and you seized it. Because of your quick response, your gift was doubled—and so was its impact!
Here’s What Your Matched Gift Achieved:
You didn’t just give—you amplified your impact in the most powerful way possible. Thank you for stepping up and making the most of this incredible opportunity.
Can’t wait to share even more good news with you soon!
Warmly,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Welcome to the family — you’re making a difference already!
Email preview text: Your first gift is already changing lives! Here’s what you’ve made possible.
Dear [Recipient],
Welcome aboard! We’re absolutely thrilled to have you join the [Nonprofit Name] family.
And we’ve got some exciting news—your first donation is already making waves!
Here’s What Your Gift Is Doing:
But this is just the beginning. There are so many ways you can continue to be part of this incredible journey with us — volunteer, attend events or simply stay connected!
Thank you for jumping in and making a difference right from the start!
Excited for what’s next,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: So glad to have you back!
Email preview text: Your renewed support means everything to us. Here’s what’s next.
Dear [Recipient],
Welcome back! We’ve missed having you as part of our community and we couldn’t be happier to see you re-engage with our mission.
What’s Happening Because of You:
You’ve made an incredible difference by coming back and we can’t wait to achieve even more together.
Thank you for saying yes again to our mission!
Best,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You joined the team — and we’re grateful!
Email preview text: Your support means everything. Here’s what we’ve accomplished together!
Dear [Recipient],
You didn’t just join the team—you’re helping us win!
Whether you donated, shared the campaign or cheered us on, you made a huge difference and here’s the proof:
What Your Support Has Made Possible:
Thank you for being a key player in this journey. We couldn’t have done it without you!
Onward and upward!
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your support just launched something amazing!
Email preview text: Your contribution is fueling our exciting new project — see what’s next!
Dear [Recipient],
You did it. Your support has set us in motion!
Thanks to your generous contribution to [Campaign Name], we’re on our way to achieving [specific project goal]. This campaign is already making strides toward [specific impact or outcome] and it’s all because of people like you.
Here’s What Your Gift is Making Possible:
Thank you for believing in our vision and for being an essential part of something big. We’re so excited for what’s to come!
With gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Honoring their memory with every step
Email preview text: Your tribute gift is making a lasting impact. Here’s how.
Dear [Recipient],
Your gift in honor of [Name] isn’t just a donation — it’s a beautiful tribute that carries their spirit forward.
Here’s How Your Tribute is Making a Difference:
Your kindness ensures that their legacy continues to touch lives and bring hope to those in need. Thank you for choosing to remember someone special in such a meaningful way.
We’re grateful to be part of this journey with you.
With heartfelt thanks,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Thank you for believing in our vision
Email preview text: Your support is fueling a transformative initiative. Here’s what’s next!
Dear [Foundation/Corporation Name],
Thank you for partnering with us to bring [Project Name] to life! Your support means we can now address [specific need] with a focused, strategic approach.
What Your Grant is Achieving:
Your belief in our vision and mission is what makes change possible. We’re excited to move forward together and keep you updated on our progress.
Looking forward to the impact we’ll create together!
With appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your year-end gift = big impact!
Email preview text: You wrapped up 2024 with a bang—here’s what you made happen!
Dear [Recipient],
Wow! What a way to end the year—your year-end gift has put us in a fantastic position to start 2025 strong!
Because of You:
Thank you for choosing to make your year-end giving count with us. We’re thrilled to have you by our side as we head into a new year filled with promise and potential.
To an incredible 2025 together!
Cheers,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your sponsorship is creating impact!
Email preview text: Your partnership is already making a difference. Here’s how!
Dear [Recipient],
Your decision to sponsor [Event/Program] wasn’t just a good move—it was a great one!
What Your Sponsorship is Doing:
Thank you for choosing to partner with us. Together, we’re making a huge difference!
To your continued success,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your legacy gift means the world to us
Email preview text: Your planned gift is creating a future filled with hope. Here’s what it means.
Dear [Recipient],
Your decision to include [Nonprofit Name] in your estate planning is truly extraordinary. It’s more than a gift; it’s a statement of your values and a promise to future generations.
How Your Gift Will Make a Lasting Impact:
Thank you for believing in our work and for choosing to make your legacy a part of ours. We’re honored to have your trust.
With deep appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You’ve gone above and beyond!
Email preview text: You’re not just a volunteer — you’re a vital part of our mission!
Dear [Recipient],
You’ve already shown us your dedication with your time and now with your donation, you’ve taken it to a whole new level!
Why This Matters:
Thank you for choosing to support us in every way possible. We couldn’t be more grateful!
Let’s keep making magic happen together!
With gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You’re keeping [program name] thriving!
Email preview text: Your gift is making a difference every day. Here’s how!
Dear [Recipient],
Your support means everything to us, especially when it comes to [Program Name]. Because of you, we’re able to keep providing [specific service or support] that’s changing lives.
Here’s What You’re Making Possible:
Thank you for believing in the power of this program. We’re so grateful to have you with us!
With heartfelt thanks,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Your in-kind donation is making an impact!
Email preview text: You gave what we needed most — and it’s already making a difference!
Dear [Recipient],
Your in-kind donation wasn’t just helpful — it was exactly what we needed!
Here’s What Your Gift Did:
Thank you for stepping up in such a generous, practical way. Your support is invaluable!
Warm regards,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You took it to the next level!
Email preview text: Your increased support is making a huge impact. Thank you!
Dear [Recipient],
Wow! By increasing your monthly gift, you’ve just amplified your impact in a major way.
What Your Upgraded Support is Achieving:
Thank you for believing in our mission and for being such a dedicated supporter. We’re excited about what we’ll accomplish together next!
With deep gratitude,
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: Thank you for renewing your membership!
Email preview text: Your renewal keeps the magic going. Here’s what’s next!
Dear [Recipient],
We’re fired up to have you renew your membership! Your commitment to [Nonprofit’s Mission] isn’t just appreciated — it’s celebrated!
What Your Renewal Means:
Thank you for sticking with us. We can’t wait to take on new challenges together!
To another great year!
[Your Name]
[Your Position]
[Nonprofit Name]
Subject line: You’re building the future — one brick at a time!
Email preview text: Your support is laying the foundation for something incredible.
Dear [Recipient],
Your decision to support [Capital Campaign Project Name] is nothing short of amazing!
Because of you, we’re closer than ever to making our bold vision a reality — a [describe project goal, e.g., state-of-the-art community center] that will serve countless people for years to come.
What Your Gift is Building:
Thank you for being a founding partner in this incredible journey. We’re honored to have your support!
With deepest appreciation,
[Your Name]
[Your Position]
[Nonprofit Name]
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Thank You Letter for Nonprofits - This bot writes letters that feel like they’re straight from a cherished friend. It tells supporters exactly why they’re so important—no fluff, no filler. Just pure, heartfelt appreciation wrapped in a letter that’s impossible to ignore.
Effective fundraising emails are created with donor psychology in mind. To do this, nonprofits must segment recipients based on demographics to ensure they connect with their target audiences. Here are some concepts to keep in mind.
Conduct research to determine what motivates donors to give, such as:
Emails to use for fundraising should follow a segmentation strategy. Consider segmenting donors according to:
Marketers should create emails following group segmentation strategies. For example, if they are targeting donors in a specific age group, they may consider what that group cares about. They can use that focus as an angle to engage audiences and inspire them to donate.
Similarly, marketing teams targeting donors in specific locations should consider how their locations will impact their willingness to donate and the best times to reach them. Education, ethnicity and religion may also affect your approach. Consider that some donors speak different languages – translate emails to ensure your message is clear.
Names also make a difference. Include people’s names in your emails for a more personalized approach.
If you’re wondering how to write fundraising emails, consider these best practices.
Your subject line draws readers in and motivates them to open your email. It must be impactful.
Personalized emails get the highest open rates. According to Klenty.com, emails with subject lines that are not personalized have an open rate of only 16.67%, while personalized subject lines have an open rate of 35.69%. Think about your demographic and use your subject line to give them a personal reason to open your email.
Here are some other subject line strategies that promote open rate optimization:
Storytelling fundraising emails help increase donations. They draw readers in, boosting engagement and getting them interested in your cause.
Fortunately, nonprofits have great stories to tell. They can tell readers about recent success stories for specific causes, people or regions. Organizations can also explain why they are passionate about their causes.
Use emotion to connect to readers and make your stories come to life. Images and videos also help tell your story.
A call to action (CTA) in fundraising emails is a strong marketing strategy. Emails should conclude with a CTA that tells readers what you want them to do after reading the email. You may ask them to sign up for your newsletter, browse your website to learn more about your cause or donate.
Your CTA should also include a link that takes them to a page where they can carry out the desired action. Place the link in a highlighted button to ensure visibility.
According to Sixth City Marketing, 41.9% of emails are opened on mobile devices, compared to 39% opened on desktops. Organizations must create emails that are well-formatted on mobile devices to ensure they reach their audiences.
Here are some tips to ensure optimal mobile formatting:
Nonprofit organizations should consider the best time to reach charity supporters. If you research optimal email times, you may find results vary, so it may be better to use a trial-and-error approach. Send emails at different times of the day to determine when you get the most engagement.
The frequency of your emails also matters. You want to remain visible to donors, but if you overdo it, they may become annoyed with your organization.
The Campaign Monitor article cited previously shows:
Again, you must find the cadence that’s right for you. Consider metrics like open rate, click-through rate, unsubscribe rate and delivery rate to determine the best email schedule for your organization.
A/B testing can help your organization determine which email strategies work best. Send emails with slight variances in content, subject lines, images and other components to determine which are most effective in connecting with your audience.
Here are some A/B testing tips to consider:
Several laws are in place to increase cybersecurity and reduce fraud risks. Nonprofits must comply with these laws to build a sense of trust and transparency and avoid fines and penalties. Relevant laws include:
Most nonprofits use email marketing platforms to take advantage of automation, easy segmentation and fundraising email templates. Recommended services include:
Email campaigns require follow-up to motivate donors to contribute once and continue donating. These strategies will keep donations coming.
Thank-you emails let donors know you appreciate their donations. They make donors feel rewarded for their good deeds.
Fundraise.org reveals that 13% of donor attrition happens because donors don’t get thanked. You can prevent this from happening by thanking donors via phone and handwritten notes, but emails are a minimally time-consuming method that’s preferred by many donors.
Thank-you notes are only one way to boost donor engagement and retention. Other strategies include:
Automation saves time and allows organizations to focus on the big picture. Many nonprofits automate emails to boost efficiency. However, it’s important to create an automation strategy based on timing and segmentation.
Email campaigns are not set-it-and-forget-it solutions. You must continue measuring your success and adjusting your strategies. Key metrics will provide the insights you need to refine your campaigns.
Track these metrics to ensure fundraising success:
Many email programs provide analytics that provide this information.
Nonprofits should use data insights to refine their campaigns.
Today’s organizations find greater success with data-driven decisions. The data you glean from your metrics will help you determine the best email strategies in terms of content, cadence, timing and other factors. These will help you in your efforts to drive more online donations. Measure your results regularly to ensure success in connecting with your target audience.
A good fundraising email should contain a compelling subject line and engaging copy. It should feature a CTA message and button. Images and videos can make emails more appealing.
Ideally, fundraising emails should be between 100 and 200 words. You may exceed this limit if you are telling a story or conveying a specific message. However, it’s best to keep emails brief to appeal to internet users’ short attention spans.
There are various opinions on the best times to send fundraising emails. Do some research, and you will find different advice on the best time of day and best day of the week to email. Determine when your audience is engaged to build a schedule that works for you.
Email trends for fundraising include clear CTAs, compelling subject lines, segmentation and personalization, thank-you emails and welcome emails. Consider these when creating your email campaign.
There are no specific guidelines regarding how big your donate button should be.
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