How to Announce Raffle Winners: Free Templates & Best Practices

Raffle winner tickets

TLDR: Discover best practices for announcing a contest winner. Use our free raffle winner announcement templates and examples to effectively notify participants and celebrate your giveaway success!

Announcing your raffle winner is a powerful way to spark excitement! Recipients open 45% of contest emails and Instagram giveaway posts getting 64 times more comments, this is your chance to captivate your audience. A well-timed email or engaging social post will keep them buzzing for more.  

Ready to wow them? Let’s make it happen! 

Table of Contents 

How Do You Announce the Winners of a Raffle? 

How to Write a Winner Announcement Email 

How to Announce Winners on Social Media 

How to Notify Non-Winning Contestants 

How to Use a Blog Post for Announcing Contest Results 

Landing Pages for Contest Winner Announcements 

FAQs 

Free Templates 

 

Maximize Fundraising Efficiency with 100+ Tools and Templates

 

 

How Do You Announce the Winners of a Raffle?

Image of a raffle winner sign that says "The Winner Is:

There are several creative ways to make a raffle winner announcement to generate excitement and engagement: 

  • Email announcements: Use a fun subject line like “You’re a Winner!” Personalize the message by addressing the recipient directly, and include the prize announcement, raffle results and winner notification.  

Keep the tone enthusiastic and don’t forget to thank everyone who participated in the raffle draw results. 

  • Social media posts: Create excitement with a well-crafted raffle winner social media post. Tag the giveaway winner and incorporate visuals such as images or videos of the prize. This will help engage your audience and notify raffle winners effectively. 

Additionally, running giveaways can significantly boost your social media presence – Instagram accounts hosting giveaways grow their followers 70% faster than those that don't. This highlights the strong potential of contests to drive not just engagement, but also sustained growth in your follower base. 

  • Livestream announcements: You must have encountered live raffle draw results and winner notifications on platforms like Facebook or Instagram. These livestreams create real-time energy and are ideal for announcing raffle winners professionally. Make sure to tag the giveaway winner during the stream to build further engagement. 

Likewise, during the stream, you can engage with viewers by answering questions or teasing future raffles. It helps to add a personal and interactive touch. 

  • Website blog or post: Another creative way is to post the raffle outcome on your website through a dedicated landing page or blog.  

This is a great way to communicate raffle result details, provide a prize distribution notice and create a winner acknowledgment section.  

  • Video announcements: A great way to notify raffle winners is to record and share a prize draw announcement video.  

This method allows you to creatively communicate the raffle results and give a winning ticket announcement. Videos can also serve as a template for announcing raffle winners in future events. 

No matter which method you choose, ensure your winner announcement is professional, engaging and builds enthusiasm for future raffles. 

 

 

How to Write a Winner Announcement Email

Image of someone writing a raffle winner email

Crafting the perfect winner announcement email requires you to be enthusiastic and clear in your message. You want your message to leave the winner excited and highlight how to claim their prize. 

Here's a step-by-step guide. 

Best Practices for Crafting Your Email

  1. Catchy subject line: The subject line should clearly communicate the winner notification and set an upbeat tone. Examples include: “You’ve won!” or “Congrats, [Winner’s Name], you’re our raffle winner!” Incorporating keywords like “prize announcement” or “winner confirmation email” can also boost engagement. 
  2. Personalization: Adding the winner’s name makes the message feel personal and special. It helps build a connection. 
  3. Celebratory tone: Keep the email upbeat. Use words that convey joy and excitement to make the recipient feel truly valued. 
  4. Clear instructions: Provide a step-by-step guide on how to claim the prize to eliminate any confusion and ensure a smooth process. It’s important that the winner knows exactly what to do next to claim their reward. Interestingly, contest and giveaway emails boast a conversion rate of 5.52%, more than double the average for typical emails (2.54%). 
  5. Concise content: While enthusiasm is important, keep the message brief and to the point. Cover all essential details like the prize, how to claim it and the deadline without overwhelming the recipient. 

 


What to Include in Your Winner Announcement Email

Your winner announcement email should be exciting, clear and easy to follow. This email not only delivers good news but also keeps the winner engaged and happy with your brand. 

Subject Line

The subject line is crucial because it hooks the recipient and builds excitement instantly. You want it to be fun and celebratory, drawing them into the email. Some catchy examples: 

  • "Congratulations, [Winner's Name]! You're our raffle winner!" 
  • "You've won! Claim your [Prize] from our recent raffle!" 

Preview Text

This snippet gives the recipient a sneak peek of the exciting news, for example: 
 

"We’re thrilled to announce that you’re the lucky winner of our [Event/Product] raffle!"  

This short line builds anticipation before they even open the email. 

 

 

Email Body

The email body is where you officially deliver the good news. 

  • Opening: Start with a warm, congratulatory message like: "Dear [Winner's Name], we’re thrilled to inform you that you're the lucky winner of our recent [Event/Product] raffle!" 
  • Prize details: Be clear and specific about what they’ve won. 
  • Claim instructions: Provide clear instructions on how to claim the prize to avoid confusion. 
  • Deadline: Set a deadline by which the prize must be claimed to create a sense of urgency. 
  • Closing: End with a friendly note to encourage the giveaway winner to ask any questions. 
 

Closing Line

"If you have any questions, feel free to contact us. Thank you for participating!" 

When you structure your email this way, you ensure clarity, excitement and a smooth process for the winner to claim their prize! 

Examples of Effective Winner Announcement Emails

Your winner announcement email should sound personal, exciting and clear.  

Here are two improved examples you can use to inspire your approach: 

Example 1 
 
Subject Line 

"Congratulations, [Winner's Name]! You're our raffle winner!" 
 
Email Body: 
 
Dear [Winner's Name], 

We’re excited to announce that you’ve won [Prize] in our recent raffle! To claim your prize, follow these simple steps: [insert instructions]. Make sure to claim your prize by [deadline]. We hope you enjoy your prize and thank you for being part of our event! 
 
Best regards,  

[Your Name],  

[Your Nonprofit]” 

Example 2: 

Subject Line: "The results are in: You've won our [Event/Product] raffle!" 
 

Email Body: 
Hello [Winner's Name], 
 
Fantastic news! Your name was selected as the winner of our [Event/Product] raffle. Your prize is [Prize details]. To claim, simply [instructions]. The deadline for claiming your prize is [date].  

Thank you for participating! 
  

Warm regards,  

[Your Name],  

[Your Nonprofit]” 

If you follow these practices and examples, your email will leave a lasting impression, making your winner feel truly special. 

 

Free Email Image 

We have a free image you can use to announce your winner. It is designed to work as your banner image and formatted to the size of a standard email banner image. 

 

Access the Free Email Banner Image 

 

 

How to Announce Winners on Social Media

Image of a phone with various social media apps

Announcing winners on social media is an opportunity to engage your audience and create excitement. You can do it effectively on different platforms by following these strategies. 

Create a Facebook Post for Contest Winner Announcement

To make your post shine, focus on creating a memorable experience for everyone with these elements: 

  • Catchy headline: Start with an energetic opener like “And the winner is…” 
  • Engaging visuals: Use vibrant, high-quality images or videos of the prize or winner. Visual content grabs attention. 
  • Tag the winner: Make it personal by tagging the winner. This encourages shares and increases the reach. 
  • Express gratitude: Thank all participants for their involvement. Showing appreciation builds loyalty. 
  • Tease future contests: Create anticipation by hinting at upcoming giveaways. This keeps your audience excited and coming back for more. 

Bonus Tips: 

  • Add emojis for a fun tone. 🎁 🏆 
  • Use engaging captions and include a call to action like “Follow us for more giveaways!” 

Example 1 

“Drumroll, please! We're thrilled to announce the winner of our [Event/Product] raffle: [Winner's Name]! Congratulations on your [Prize]! Thanks to everyone who participated. 

Stay tuned for more exciting giveaways! 

#RaffleWinner #[YourBrand] #[EventName]" 

Example 2 

“And the winner is... [Winner's Name]! 

You've won our [Event/Product] raffle and will be taking home [Prize]. We hope you enjoy your prize as much as we’ve enjoyed hosting this giveaway. 

Thank you to all our participants! 

#WinnerAnnouncement #[YourBrand] #[ProductName]” 

 

Using Twitter to Announce the Winner

Twitter’s brevity requires you to be sharp and to the point. Here’s how to maximize impact: 

  • Concise messaging: Twitter’s character limit encourages you to keep things short. Announce the winner and prize in the first sentence.  

Example: “🎉 Congrats to [Winner’s Name] for winning [Prize] in our [Event/Product] raffle!" 

  • Use hashtags: Incorporate hashtags like #ContestWinner, #RaffleResults, or #YourBrand to broaden your reach.  

Hashtags are key to making your post more discoverable, allowing others to follow along and get engaged.  

Hashtags also help categorize the announcement, making it easier for followers and potential participants to find and engage with your contest. 

  • Engage followers: Prompt followers to retweet the post. Engagement can skyrocket with simple calls to action like “Retweet to congratulate our winner! 🎊” or “Stay tuned for more contests!”  

Retweets can significantly expand your reach, helping you gain more visibility and followers. 

Additional Tips: 

  • Visuals: Add an image of the winner or prize. Twitter posts with images receive significantly more engagement than text-only posts. A picture of the prize, the winner or even a celebratory graphic enhances the visual appeal and makes the announcement feel more exciting. 
  • Use polls or replies: Twitter’s interactive features can help drive more engagement. Create a poll asking followers to guess the prize or reply to comments to keep the conversation going. Engaging in replies and conversations helps to build a stronger connection with your audience. 

Template 

“And the winner is... [Winner's Name]! 

You've won our [Event/Product] raffle and will be taking home [Prize].  

Thanks to everyone who entered!  

#WinnerAnnouncement #[YourBrand] #[EventName]” 

Example 

"Congrats to Sarah Miller for Winning a $200 Amazon Gift Card in Our Spring Giveaway! 

Stay tuned for more exciting contests and prizes!  

#ContestWinner #YourBrand #SpringGiveaway" 

 

Instagram Strategies for Announcing Contest Winners

Instagram is all about visuals: 

  • Strong visuals: Instagram thrives on aesthetics. Post a vibrant image or short video that highlights the prize or even a celebratory graphic of the winner.  

Custom visuals with your branding will make the announcement pop and more memorable. You can also use a free winner announcement image. 

  • Stories and posts: Use both formats. Stories create immediate buzz and urgency as they’re only live for 24 hours, perfect for creating excitement in real time.  

You can use interactive features like polls or countdowns in stories to engage followers before revealing the winner.  

Posts stay on your feed, making them more permanent, so followers can revisit the moment. Posts also allow users to comment, which further drives engagement. 

  • Hashtags and mentions: Tag the winner to make the experience personal and use relevant hashtags like #ContestWinner, #RaffleWinner or event-specific tags to boost visibility.  

Hashtags help connect your post with broader audiences, increasing reach. 

Additional Tips: 

  • Highlight feature: Save the story to a dedicated “Contest” or “Winner” highlight for those who missed the real-time announcement. 
  • Engagement: Encourage your audience to congratulate the winner in the comments, boosting interaction. 
  • Tease future contests: End the post by hinting at upcoming events or giveaways to maintain follower interest. 

  

Template 

“Congratulations to [Winner’s Name]!  

You’ve won our [Event/Product] raffle. We hope you enjoy your [Prize]!  

A huge thank you to all participants!  

Keep an eye out for more exciting contests!  

#ContestWinner #YourBrand” 

Example 1 

"And the prize goes to Sarah Lee!  

Enjoy your all-inclusive weekend getaway to Hawaii! 

Thanks to everyone who participated – stay tuned for more surprises and giveaways!  

#WinnerAnnouncement #YourBrand #HawaiiGetaway” 

Example 2 

“Big shoutout to Mark Johnson for winning a $300 Visa Gift Card in our Holiday Raffle! 

Thanks to all participants, we loved having you!  

Stay tuned for more exciting giveaways coming soon!  

#RaffleWinner #Contest #YourBrand” 

These strategies will make your winner announcements on social media engaging, fun and highly shareable. Each platform requires its own approach, but with visuals, tagging and clear messaging, your audience will stay involved and excited for future contests! 

 

Free Social Media Announcement Winner Images

Raffle winner illustration with text that says "And the winner is"

We’ve created several vibrant, eye-catching social media announcement images that you can use to highlight raffle or contest winners for your nonprofit. These images are designed to capture attention and keep your audience engaged.  

You can use them across platforms like Facebook, Instagram and Twitter to add a professional touch to your announcements. 

 

 

How to Notify Non-Winning Contestants

Nonprofit worker writing a raffle winner announcement email

While announcing winners is exciting, it’s equally important to craft thoughtful emails for non-winners. The goal is to maintain goodwill and encourage continued engagement. 

Crafting a Thoughtful Email for Non-Winners

  1. Show appreciation: Start by thanking participants for their effort and time. Acknowledge their contributions to the event. 
  2. Maintain positivity: Frame the email in a positive tone, reinforcing that their participation matters. 
  3. Offer a consolation: You can include a discount code, exclusive access to future events or a personalized message, making them feel valued despite not winning. 
  4. Encourage future participation: Highlight future events or contests they can participate in. 

Template 1

 
Subject Line: "Thank You for Participating in Our [Event/Product] Raffle!" 
 
“Dear [Name], 
 
Thank you so much for joining our [Event/Product] raffle!  

While we couldn't pick everyone as a winner, your participation means the world to us.  

As a token of appreciation, here’s a [discount code/perk] for your next event purchase in our store. Any purchase you make within the store also goes to support our cause.  

Stay tuned for more exciting giveaways and events! 
Warm regards,  

[Your Name/nonprofit]” 

 

Template 2 

Subject Line: "We Appreciate You! [Discount/Perk] Inside" 

“Hi [Name], 

Thank you for participating in our recent raffle!  

While your entry wasn’t selected this time, we hope you’ll join us again soon.  

To show our gratitude, here’s [an exclusive offer] just for you! 

Best,  

[Your Name/Nonprofit]” 

Example 1 

Subject Line: "Thank You for Participating in Our Summer Fun Raffle!" 

"Dear Emily Roberts, 

Thank you so much for joining our Summer Fun raffle!  

While we couldn't pick everyone as a winner, your participation means the world to us.  

As a token of our appreciation, here’s a 15% discount on your next purchase at [name of store or partner sponsoring the contest].  

Stay tuned for more exciting giveaways and events! 
 
Warm regards,  

The Event Team" 

Example 2 

Subject Line: "We Appreciate You! 20% Off Just for You!" 

"Hi Michael Johnson, 

Thank you for participating in our recent Tech Gear raffle!  

While your entry wasn’t selected this time, we hope you’ll continue to support our mission.  

To show our gratitude, here’s a 20% off coupon from [name sponsor who partnered in the raffle]! 
 
Best,  

The Alliance for a Better Future" 

 

How to Encourage Continued Engagement

Nonprofits can strategically use follow-up emails to build long-term relationships with participants, even those who didn’t win. Here’s how:  

  • Exclusive invitations: Offer non-winners early access to special content or upcoming events. This creates a sense of VIP treatment and keeps them engaged. 
  • Loyalty programs: Encourage repeat participation by introducing loyalty programs. Participants can earn points or receive bonuses for frequent entries, making them feel valued. 
  • Social media engagement: Suggest non-winners follow you on social media for real-time updates on future giveaways. This boosts your social presence and keeps them connected. 
  • Follow-up emails: Use follow-up messages to invite non-winners to sign up for newsletters or upcoming events, ensuring they stay informed. 

These tactics help keep participants connected and engaged with your organization, fostering strong long-term relationships and encouraging them to participate in future events. 

 

 

How to Use a Blog Post for Announcing Contest Results

Writing an Engaging Blog Post Announcement

Your blog post is the perfect place to build excitement around your contest results.  

Start by capturing the reader’s attention with a headline like “We Have a Winner!”  

In the introduction, thank all participants to make everyone feel included. Highlight the winner with bold text and visuals.  

You could even share a brief story or quote from the winner to add a personal touch. Use friendly, celebratory language to keep readers engaged. 

Additional Tips: 

  • Include behind-the-scenes insights to make the experience more immersive. 
  • Mention key contest moments or fun facts like the number of entries or unique submissions. 

Structuring Your Blog Post for Maximum Impact

A well-structured blog post ensures that readers stay engaged from start to finish. Begin with a compelling introduction that briefly recaps the contest’s purpose.  

Next, announce the winner clearly, with their name and the prize details. You can even include a gallery of the prize or a photo of the winner (with permission).  

Finally, wrap up with a call to action (CTA), encouraging readers to stay tuned for future contests or events. 

Structure Breakdown: 

  1. Introduction: Explain why you held the contest and how many entered. 
  2. Winner section: Make it visually prominent and include a picture. 
  3. Call to action: Link to future events or encourage sharing the post. 

Additional Ideas: 

  • Add a testimonial from the winner about their excitement to give your blog authenticity. 
  • Share insights or tips for those planning to enter future contests. 

Promoting Your Blog Post on Various Channels

Once your blog post is live, it's time to get the word out. Share the post across your social media platforms with engaging captions that tease the winner reveal, like: 

“Want to know who won our [Event/Product] giveaway? Check out the post!”  

In your email newsletters, include a direct link with an enticing preview. Consider collaborating with the winner by having them share the blog post on their own social channels to expand your reach. 

Promotion Strategies: 

  • Social media: Use Instagram stories, Facebook and Twitter for instant visibility. 
  • Email blasts: Announce the blog in a newsletter with a teaser image. 
  • Collaborations: Have the winner share your post for increased reach. 

Bonus Tips: 

  • Use paid promotions on platforms like Facebook to boost post visibility. 
  • Add share buttons in the blog post to make it easy for readers to spread the news. 

As you follow these steps, your blog post can become an exciting, engaging tool to celebrate your contest and drive future participation and interest. 

 

 

Landing Pages for Contest Winner Announcements

Why Landing Pages Are Effective for Contest Winner Announcements

Landing pages are highly effective for announcing contest winners because they provide a focused space where visitors can get the results they’re looking for.  

Unlike social media posts, which can get lost in a feed, landing pages are designed to convert attention into action, whether that’s encouraging further engagement, participation in future contests or directing traffic to other content on your site. They offer a permanent, organized hub for showcasing winners and generating excitement around your brand. 

 

What Should Be on a Contest Winner Raffle Page

A well-designed landing page for a contest winner announcement should be clear, celebratory and easy to navigate.  

Here are the key elements: 

  • Headline: A big, bold announcement like "Congratulations to Our Winner!" 
  • Winner details: Include the winner’s name and prize. You can also add a personal quote from the winner to humanize the experience. 
  • Visuals: Feature images of the winner and the prize to make the page more engaging. 
  • Call to action: Include a line like “Join our next contest” or “Subscribe for future updates” to keep visitors connected. 
  • Upcoming events: Promote upcoming contests or events to encourage continued engagement. 

Template 

“We are thrilled to announce that [Winner’s Name] is the lucky winner of our [Event/Product] raffle!  

[Winner’s Name] has won [Prize], and we can’t wait to see them enjoy it!  

A huge thank you to everyone who participated.  

Stay tuned for more exciting contests coming soon!” 

Example 

"Big congratulations to Sarah Jenkins, our Summer Fun raffle winner!  

You've won an incredible $1,000 Visa Gift Card, and we couldn’t be more excited for you!  

To all participants, thank you for being part of this event.  

Be sure to sign up for future contests and giveaways – we have more amazing prizes coming your way!" 

 

 

Driving Traffic to Your Announcement Landing Page

To drive traffic to your contest winner landing page, use multiple channels: 

  • Social media: Share the link with an engaging post or story across platforms like Instagram, Facebook and Twitter. Use hashtags like #RaffleWinner and #ContestResults to boost visibility. 
  • Email campaign: Send a dedicated email blast to participants and your mailing list with a direct link to the page. Include a teaser in the subject line to draw clicks. 
  • Paid advertising: If your goal is to increase visibility, consider promoting your landing page through paid ads on social platforms or Google Ads. 
  • Blog and website links: Write a blog post or mention the contest in other website content with a link to the landing page. 

FAQs 

Email Subject Line FAQs

Where can I get free raffle ticket templates?

You can access our free printable raffle ticket templates here.  

What if I want to do a silent auction instead? Where can I find a free auction winner certificate and bid sheet?

We have two templates that we built. Feel free to use them for your organization.

 

Silent Auction Winner Certificate

 

Silent Auction Bid Sheet

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