TLDR: Discover best practices for announcing a contest winner. Use our free raffle winner announcement templates and examples to effectively notify participants and celebrate your giveaway success!
Announcing your raffle winner is a powerful way to spark excitement! Recipients open 45% of contest emails and Instagram giveaway posts getting 64 times more comments, this is your chance to captivate your audience. A well-timed email or engaging social post will keep them buzzing for more.
Ready to wow them? Let’s make it happen!
Table of Contents
How Do You Announce the Winners of a Raffle?
How to Write a Winner Announcement Email
How to Announce Winners on Social Media
How to Notify Non-Winning Contestants
How to Use a Blog Post for Announcing Contest Results
Landing Pages for Contest Winner Announcements
Free Templates
There are several creative ways to make a raffle winner announcement to generate excitement and engagement:
Keep the tone enthusiastic and don’t forget to thank everyone who participated in the raffle draw results.
Additionally, running giveaways can significantly boost your social media presence – Instagram accounts hosting giveaways grow their followers 70% faster than those that don't. This highlights the strong potential of contests to drive not just engagement, but also sustained growth in your follower base.
Likewise, during the stream, you can engage with viewers by answering questions or teasing future raffles. It helps to add a personal and interactive touch.
This is a great way to communicate raffle result details, provide a prize distribution notice and create a winner acknowledgment section.
This method allows you to creatively communicate the raffle results and give a winning ticket announcement. Videos can also serve as a template for announcing raffle winners in future events.
No matter which method you choose, ensure your winner announcement is professional, engaging and builds enthusiasm for future raffles.
Crafting the perfect winner announcement email requires you to be enthusiastic and clear in your message. You want your message to leave the winner excited and highlight how to claim their prize.
Here's a step-by-step guide.
Your winner announcement email should be exciting, clear and easy to follow. This email not only delivers good news but also keeps the winner engaged and happy with your brand.
The subject line is crucial because it hooks the recipient and builds excitement instantly. You want it to be fun and celebratory, drawing them into the email. Some catchy examples:
This snippet gives the recipient a sneak peek of the exciting news, for example:
"We’re thrilled to announce that you’re the lucky winner of our [Event/Product] raffle!"
This short line builds anticipation before they even open the email.
The email body is where you officially deliver the good news.
"If you have any questions, feel free to contact us. Thank you for participating!"
When you structure your email this way, you ensure clarity, excitement and a smooth process for the winner to claim their prize!
Your winner announcement email should sound personal, exciting and clear.
Here are two improved examples you can use to inspire your approach:
Example 1
Subject Line:
"Congratulations, [Winner's Name]! You're our raffle winner!"
Email Body:
“Dear [Winner's Name],
We’re excited to announce that you’ve won [Prize] in our recent raffle! To claim your prize, follow these simple steps: [insert instructions]. Make sure to claim your prize by [deadline]. We hope you enjoy your prize and thank you for being part of our event!
Best regards,
[Your Name],
[Your Nonprofit]”
Example 2:
Subject Line: "The results are in: You've won our [Event/Product] raffle!"
Email Body:
“Hello [Winner's Name],
Fantastic news! Your name was selected as the winner of our [Event/Product] raffle. Your prize is [Prize details]. To claim, simply [instructions]. The deadline for claiming your prize is [date].
Thank you for participating!
Warm regards,
[Your Name],
[Your Nonprofit]”
If you follow these practices and examples, your email will leave a lasting impression, making your winner feel truly special.
Free Email Image
We have a free image you can use to announce your winner. It is designed to work as your banner image and formatted to the size of a standard email banner image.
Access the Free Email Banner Image
Announcing winners on social media is an opportunity to engage your audience and create excitement. You can do it effectively on different platforms by following these strategies.
To make your post shine, focus on creating a memorable experience for everyone with these elements:
Bonus Tips:
“Drumroll, please! We're thrilled to announce the winner of our [Event/Product] raffle: [Winner's Name]! Congratulations on your [Prize]! Thanks to everyone who participated.
Stay tuned for more exciting giveaways!
#RaffleWinner #[YourBrand] #[EventName]"
“And the winner is... [Winner's Name]!
You've won our [Event/Product] raffle and will be taking home [Prize]. We hope you enjoy your prize as much as we’ve enjoyed hosting this giveaway.
Thank you to all our participants!
#WinnerAnnouncement #[YourBrand] #[ProductName]”
Twitter’s brevity requires you to be sharp and to the point. Here’s how to maximize impact:
Example: “🎉 Congrats to [Winner’s Name] for winning [Prize] in our [Event/Product] raffle!"
Hashtags are key to making your post more discoverable, allowing others to follow along and get engaged.
Hashtags also help categorize the announcement, making it easier for followers and potential participants to find and engage with your contest.
Retweets can significantly expand your reach, helping you gain more visibility and followers.
Additional Tips:
“And the winner is... [Winner's Name]!
You've won our [Event/Product] raffle and will be taking home [Prize].
Thanks to everyone who entered!
#WinnerAnnouncement #[YourBrand] #[EventName]”
"Congrats to Sarah Miller for Winning a $200 Amazon Gift Card in Our Spring Giveaway!
Stay tuned for more exciting contests and prizes!
#ContestWinner #YourBrand #SpringGiveaway"
Instagram is all about visuals:
Custom visuals with your branding will make the announcement pop and more memorable. You can also use a free winner announcement image.
You can use interactive features like polls or countdowns in stories to engage followers before revealing the winner.
Posts stay on your feed, making them more permanent, so followers can revisit the moment. Posts also allow users to comment, which further drives engagement.
Hashtags help connect your post with broader audiences, increasing reach.
Additional Tips:
“Congratulations to [Winner’s Name]!
You’ve won our [Event/Product] raffle. We hope you enjoy your [Prize]!
A huge thank you to all participants!
Keep an eye out for more exciting contests!
#ContestWinner #YourBrand”
"And the prize goes to Sarah Lee!
Enjoy your all-inclusive weekend getaway to Hawaii!
Thanks to everyone who participated – stay tuned for more surprises and giveaways!
#WinnerAnnouncement #YourBrand #HawaiiGetaway”
“Big shoutout to Mark Johnson for winning a $300 Visa Gift Card in our Holiday Raffle!
Thanks to all participants, we loved having you!
Stay tuned for more exciting giveaways coming soon!
#RaffleWinner #Contest #YourBrand”
These strategies will make your winner announcements on social media engaging, fun and highly shareable. Each platform requires its own approach, but with visuals, tagging and clear messaging, your audience will stay involved and excited for future contests!
We’ve created several vibrant, eye-catching social media announcement images that you can use to highlight raffle or contest winners for your nonprofit. These images are designed to capture attention and keep your audience engaged.
You can use them across platforms like Facebook, Instagram and Twitter to add a professional touch to your announcements.
While announcing winners is exciting, it’s equally important to craft thoughtful emails for non-winners. The goal is to maintain goodwill and encourage continued engagement.
Subject Line: "Thank You for Participating in Our [Event/Product] Raffle!"
“Dear [Name],
Thank you so much for joining our [Event/Product] raffle!
While we couldn't pick everyone as a winner, your participation means the world to us.
As a token of appreciation, here’s a [discount code/perk] for your next event purchase in our store. Any purchase you make within the store also goes to support our cause.
Stay tuned for more exciting giveaways and events!
Warm regards,
[Your Name/nonprofit]”
Subject Line: "We Appreciate You! [Discount/Perk] Inside"
“Hi [Name],
Thank you for participating in our recent raffle!
While your entry wasn’t selected this time, we hope you’ll join us again soon.
To show our gratitude, here’s [an exclusive offer] just for you!
Best,
[Your Name/Nonprofit]”
Subject Line: "Thank You for Participating in Our Summer Fun Raffle!"
"Dear Emily Roberts,
Thank you so much for joining our Summer Fun raffle!
While we couldn't pick everyone as a winner, your participation means the world to us.
As a token of our appreciation, here’s a 15% discount on your next purchase at [name of store or partner sponsoring the contest].
Stay tuned for more exciting giveaways and events!
Warm regards,
The Event Team"
Subject Line: "We Appreciate You! 20% Off Just for You!"
"Hi Michael Johnson,
Thank you for participating in our recent Tech Gear raffle!
While your entry wasn’t selected this time, we hope you’ll continue to support our mission.
To show our gratitude, here’s a 20% off coupon from [name sponsor who partnered in the raffle]!
Best,
The Alliance for a Better Future"
Nonprofits can strategically use follow-up emails to build long-term relationships with participants, even those who didn’t win. Here’s how:
These tactics help keep participants connected and engaged with your organization, fostering strong long-term relationships and encouraging them to participate in future events.
Your blog post is the perfect place to build excitement around your contest results.
Start by capturing the reader’s attention with a headline like “We Have a Winner!”
In the introduction, thank all participants to make everyone feel included. Highlight the winner with bold text and visuals.
You could even share a brief story or quote from the winner to add a personal touch. Use friendly, celebratory language to keep readers engaged.
Additional Tips:
A well-structured blog post ensures that readers stay engaged from start to finish. Begin with a compelling introduction that briefly recaps the contest’s purpose.
Next, announce the winner clearly, with their name and the prize details. You can even include a gallery of the prize or a photo of the winner (with permission).
Finally, wrap up with a call to action (CTA), encouraging readers to stay tuned for future contests or events.
Structure Breakdown:
Additional Ideas:
Once your blog post is live, it's time to get the word out. Share the post across your social media platforms with engaging captions that tease the winner reveal, like:
“Want to know who won our [Event/Product] giveaway? Check out the post!”
In your email newsletters, include a direct link with an enticing preview. Consider collaborating with the winner by having them share the blog post on their own social channels to expand your reach.
Promotion Strategies:
Bonus Tips:
As you follow these steps, your blog post can become an exciting, engaging tool to celebrate your contest and drive future participation and interest.
Landing pages are highly effective for announcing contest winners because they provide a focused space where visitors can get the results they’re looking for.
Unlike social media posts, which can get lost in a feed, landing pages are designed to convert attention into action, whether that’s encouraging further engagement, participation in future contests or directing traffic to other content on your site. They offer a permanent, organized hub for showcasing winners and generating excitement around your brand.
A well-designed landing page for a contest winner announcement should be clear, celebratory and easy to navigate.
Here are the key elements:
“We are thrilled to announce that [Winner’s Name] is the lucky winner of our [Event/Product] raffle!
[Winner’s Name] has won [Prize], and we can’t wait to see them enjoy it!
A huge thank you to everyone who participated.
Stay tuned for more exciting contests coming soon!”
"Big congratulations to Sarah Jenkins, our Summer Fun raffle winner!
You've won an incredible $1,000 Visa Gift Card, and we couldn’t be more excited for you!
To all participants, thank you for being part of this event.
Be sure to sign up for future contests and giveaways – we have more amazing prizes coming your way!"
To drive traffic to your contest winner landing page, use multiple channels:
You can access our free printable raffle ticket templates here.
We have two templates that we built. Feel free to use them for your organization.
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