Today is a significant moment in Vanco's history as we kick off the new year by unveiling our updated logo. We’re very proud and excited as it represents our evolution and commitment to our core values. Beyond just a visual change, the new logo reflects a revitalized Vanco.
Creating this emblem involved a journey that started with the crafting of our first ever set of Vanco brand pillars. We conducted extensive surveys and interviews across our customers and employees to align our internal values with external expectations. This effort led to the establishment of our company's new brand pillars:
- Trusted reliability. As a payment platform, this is part of our DNA.
- Agile innovation. We consistently look to delight our customers.
- Collaborative partnership. We’re easy to work with.
- Human approach. Our products are used by and supported by real people.
- Community elevation. We help our customers engage with their communities.
With those pillars in place, the process for redesigning our logo had a solid launching point. Of course, any creative piece, including logos, can and should have multiple interpretations. Here are some tie-ins that internal and external team members have seen between the logo and our pillars.
Clearly the 'V' reinforces our Vanco identity, while it doubles as a checkmark which refers to our reliability. Many see a heart, a person or even a person in prayer – those are a nod to our human centered approach, community and our strong connection to the faith world. And the circular shape, soft curves and color gradient speak to modernity, innovation and partnership.
As we unveil our new logo, we are equally thrilled to introduce groundbreaking features for our faith product which reflects our relentless pursuit of innovation. Among them are AI-driven capabilities that will help faith organizations grow giving, engage members, and cultivate community beyond the walls of the church.
By embracing these essential and new milestones, our commitment to delivering exceptional service remains unshaken. We eagerly anticipate the opportunity to continue serving our community with unparalleled reliability and a distinctly human approach.
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