Fundraising Email and Letter Templates

 

Annual Appeal Letter 

Dear [Recipient], 

Thanks to your generosity, we’ve been able to accomplish so much this year. From [specific achievements] to [key milestones], every step forward has been fueled by supporters like you – but there’s more work to do. 

Here’s What We’ve Achieved Together: 

• [Impact Story 1]: Because of you, [specific impact]. 
• [Impact Story 2]: Your donations helped us [another key result]. 
• Looking Ahead: We have big plans for [next year’s goal], but we need your continued support to get there. 

Why Your Gift Matters Now More Than Ever 

Your donation today doesn’t just fund programs — it fuels change. It helps us respond to urgent needs, expand our reach and ensure that no one is left behind. 

Will you make a year-end gift today? [Donation Link] 

Thank you for believing in our mission and being part of our community. 

Warmest wishes, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

 

Supplemental tools 

Subject line: Your support made all this possible ... will you help us keep going? 

Email preview text: Your support makes a difference. See what we've accomplished and how you can help us do even more. 

Thank you letter text: 

Dear [Donor Name], 

Your generosity never ceases to amaze us. Thank you for your recent gift of [amount] to [Nonprofit Name]. Your support is the foundation of our work and allows us to [specific impact]. 

This year, with your help, we've [major accomplishment]. Your donation will help us continue this momentum as we work towards [future goal]. 

We're deeply grateful for your partnership in our mission. Thank you for believing in what we do. 

Warmest regards, 
[Your Name] 
[Your Position] 

 

Major Gift Solicitation Letter 

Dear [Recipient], 

We have a unique and powerful opportunity that requires a bold vision — and the support to make it happen. As one of our most valued supporters, we’re inviting you to be at the forefront of this initiative with a major gift that will directly fund [specific project or need]. 

The impact of your contribution: 

• Exclusive funding opportunity: Your gift could fully fund [specific program, renovation, etc.]. 
• Tailored recognition: As a key supporter, your contribution will be acknowledged in a way that aligns with your philanthropic goals. 
• Direct connection to results: See the tangible outcomes of your generosity, from [specific achievements] to [key milestones]. 

Why now? 

This is a pivotal moment for [Nonprofit Name] and your support can take us to the next level. Together, we can make an extraordinary impact—one that will resonate for years to come. 

To discuss this opportunity further, please contact me directly at [Contact Information]. 

Thank you for considering this incredible opportunity to make a difference. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Your Opportunity to Make a Major Impact 

Email preview text: A unique opportunity to make a transformative impact on [cause/project name] 

Thank you letter text:  

Dear [Donor Name], 

We are profoundly grateful for your extraordinary gift of [amount] to support [specific project/initiative]. Your generosity will have a transformative impact on [cause/community]. 

Your support will enable us to [specific outcomes of the project]. This level of impact wouldn't be possible without faithful supporters like you. 

We look forward to keeping you updated on the progress of this initiative. Thank you for your partnership in making a lasting difference. 

With deepest appreciation, 
[Your Name] 
[Your Position] 

 

Monthly Giving Program Letter 

Dear [Recipient], 

Imagine making a difference every single month, without ever having to lift a finger. That’s the power of joining our Monthly Giving Program. It’s the easiest way to provide steady, reliable support that helps us plan ahead and respond to needs as they arise. 

Here’s What Your Monthly Gift Can Do: 

• $25/Month: Provides [specific benefit] every month. 
• $50/Month: Supports [impact of a slightly larger monthly contribution]. 
• $100/Month: Covers the cost of [a critical need] every month. 

Why monthly giving matters 

Consistency is key to our work. Your regular support means we can reach more people, do more good and keep making progress month after month. Plus, you’ll receive exclusive updates showing exactly how your contributions are changing lives. 

Join now [Donation Link] and become a part of our most dedicated group of supporters. 

Together, we can do so much more. 

With gratitude, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

 

Supplemental tools 

Subject line: Small monthly gifts. Big impact. Become a sustaining member today! 

Email preview text: Join our monthly giving program and make a difference all year round 

Thank you letter text:  

Dear [Donor Name], 

Thank you for becoming a monthly donor to [Nonprofit Name]. Your ongoing support provides us with the steady, reliable funding we need to plan effectively and respond quickly to emerging needs. 

Every month, your gift of [amount] will [specific impact]. That's [X] lives changed, [Y] meals provided or [Z] acres protected every year because of your generosity. 

We're honored to have you as a valued member of our community. Thank you for your commitment to our mission. 

Gratefully, 
[Your Name] 
[Your Position] 

 

Emergency or Crisis Appeal Letter 

Dear [Recipient], 

Right now, [Nonprofit Name] is facing an urgent crisis that threatens our ability to continue our critical work. Due to [specific emergency or crisis], we are reaching out for immediate support to keep our programs running and ensure we can meet the increased needs of those we serve. 

Here’s the situation: 

1. Crisis overview: [Brief description of the crisis and how it impacts the organization’s operations]. 
2. Immediate needs: We urgently need funds to [specific immediate needs]. 
3. How you can help: Your gift today will provide [specific impact of donation], ensuring that we can continue to [specific mission action]. 

We need your help — now more than ever. 

Time is of the essence. Every dollar raised will be put to immediate use, allowing us to act quickly and effectively. Please consider making an emergency donation today. 

Donate now [Donation Link] to help us through this crisis. 

Thank you for standing with us in this critical moment. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line:  Urgent: We need your help to respond to [Crisis] 

Email preview text: Your help is needed to respond to [crisis]. Here's how you can make a difference. 

Thank you letter text:  

Dear [Donor Name], 

In times of crisis, we see the true strength of our community. Thank you for your swift and generous response to our emergency appeal. Your gift of [amount] is already at work, helping us [specific crisis response actions]. 

Your support means we can [specific impact of donation]. In this critical time, your generosity is making a real difference in people's lives. 

Thank you for standing with us and those we serve during this challenging time. 

With heartfelt thanks, 
[Your Name] 
[Your Position] 

 

Matching Gift Campaign Letter 

Dear [Recipient], 

Right now, your gift can go twice as far. Thanks to a generous matching gift from [Corporate Partner or Major Donor], every dollar you give will be doubled, making an even greater impact on [Nonprofit Name] and the people we serve. 

Why your support matters now: 

• Matching period: All gifts made by [Date] will be matched dollar-for-dollar. 
• Double the impact: Your $50 becomes $100, $100 becomes $200—every bit counts twice! 
• Immediate need: Funds raised through this match will support [specific program or need], amplifying your impact. 

Don’t miss this chance to double your gift [Donation Link]! 

This match won’t last long — act now to make the most of this incredible opportunity. 

Thank you for your support and generosity. 

Warm regards, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Double your impact: Every dollar matched! 

Email preview text: Double your impact! Every donation matched dollar-for-dollar until [date]. 

Thank You Letter Text:

Dear [Donor Name], 

Thank you for your generous gift of [amount] to our matching gift campaign. We're thrilled to inform you that your donation has been doubled, resulting in a total impact of [doubled amount]! 

Your amplified gift will help us [specific impact]. This level of support is truly transformative for our work. 

We're grateful not just for your donation, but for your partnership in maximizing our impact. Thank you for making the most of this opportunity to double your giving. 

With gratitude, 
[Your Name] 
[Your Position] 

 

New Donor Welcome Letter 

Dear [Recipient], 

Welcome aboard! We’re thrilled to have you join us and we can’t thank you enough for your first donation. Your support means the world to us — and to everyone who benefits from our programs. 

What your gift is already doing: 

• [Impact example 1]: Because of you, [specific immediate impact]. 
• [Impact example 2]: Your donation is helping us [another key result]. 

What’s next? 

We’d love for you to stay involved. Whether it’s through volunteering, attending events or simply staying informed, there are so many ways to be part of our community. If you feel inspired, consider making your support ongoing — every bit helps! 

Explore more ways to get involved [Link]. 

Thank you again for choosing to support [Nonprofit Name]. We’re excited to see what we can achieve together. 

Warmly, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Welcome to the [Nonprofit Name] family! 

Email preview text: Welcome to the [Nonprofit Name] family! See the impact your first gift is already making. 

Thank you letter text: 

Dear [Donor Name], 

Welcome to the [Nonprofit Name] family! We're thrilled to have you join us as a supporter. Your first gift of [amount] is already making a difference by [specific impact]. 

As a new donor, you're now a crucial part of our mission to [organization's goal]. We look forward to sharing updates with you about the impact of your support. 

Thank you for taking this first step with us and we're excited to have you on this journey! 

Warmly, 
[Your Name] 
[Your Position] 

 

Lapsed Donor Re-Engagement Letter 

Dear [Recipient], 

It’s been a while and we’ve missed having you with us. Your past support helped us achieve so much, from [specific achievement] to [another impact]. But there’s still more work to be done and we’d love to have you back on board. 

Here’s what’s new: 

• New projects: We’re launching [new initiative] that’s tackling [issue]. 
• Your impact: Rejoining us means we can do even more for [specific group or cause]. 
• Special offer: To welcome you back, we’ve set up a matching challenge — your gift today will be doubled! 

Will you consider re-engaging with us? [Donation Link] 

We can’t wait to see the difference we can make together. 

Warmly, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject Line: We missed you! Your impact was incredible — come back and help us do more. 

Email preview text: We've missed you! See what's new and how you can make an impact today. 

Thank you letter text:  

Dear [Donor Name], 

Welcome back! We're thrilled to have you rejoin us as a supporter of [Nonprofit Name]. Your renewed gift of [amount] comes at a crucial time and will help us [specific impact]. 

In your absence, we've [new developments or achievements]. Your return as a donor will help us build on this momentum and [future goals]. 

Thank you for choosing to support us once again. Your renewed commitment means the world to us. 

Gratefully, 
[Your Name] 
[Your Position] 

 

Peer-to-Peer Fundraising Letter 

Dear [Recipient], 

I’m excited to share that I’m raising funds for [Nonprofit Name] and I’d love for you to be part of this journey. Whether it’s a donation, sharing my campaign or just cheering me on, every bit of support makes a huge difference. 

Why this matters to me: 

• Personal connection: [Brief story about why you’re fundraising for this cause]. 
• The impact: Your support will help [specific impact], making real change in [specific area]. 
• Join the team: Let’s do this together — your involvement means the world to me. 

Donate now [Donation Link] or share my campaign to spread the word. 

Thanks for being a part of something special. 

Best, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

Key elements: Authentic, conversational and focused on personal connection—key traits of Dave Gerhardt’s style.  

 

Supplemental tools 

Subject line: Help me support [Nonprofit Name] — join my fundraising team! 

Email preview text: Join [Fundraiser's Name]'s campaign to support [Nonprofit Name] and make a difference today! 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your generous donation of [amount] to [Fundraiser's Name]'s campaign in support of [Nonprofit Name]. Your gift is helping us [specific impact] and bringing us closer to our goal. 

We're touched by your willingness to support our cause through your friend's fundraising efforts. Supporters like you make our work possible. 

Thank you for being part of our extended community and for your commitment to [cause]. 

With appreciation, 
[Your Name] 
[Your Position] 

 

Campaign-Specific Appeal Letter 

Dear [Recipient], 

We’re launching an exciting new project: [Campaign Name]. With your help, we can [specific project goal], bringing us closer to [specific impact or outcome]. 

Why this campaign? 

• The need: [Explain the need the campaign addresses]. 
• The solution: With your support, we’ll [specific action the campaign will take]. 
• Your role: Your contribution will directly fund [specific aspect of the campaign]. 

Be a part of something big — donate today [Donation Link]! 

Thank you for considering this special opportunity to make a difference. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject Line: Help us launch [Campaign]: Your support makes it possible 

Email Preview Text: Be part of [Campaign Name] and help us [campaign goal]. Your support can make it happen! 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your generous contribution of [amount] to our [Campaign Name]. Your support is crucial in helping us achieve our goal of [campaign objective]. 

With your help, we're now able to [specific impact of the campaign]. This is a significant step towards [broader organizational goal]. 

We're grateful for your partnership in this important initiative. Thank you for helping make our vision a reality. 

Sincerely, 
[Your Name] 
[Your Position] 

 

Tribute and Memorial Giving Letter 

Dear [Recipient], 

Losing someone special is never easy. But their memory can live on in a meaningful way — through a gift that honors their life and continues their impact on the world. Our Tribute and Memorial Giving program offers you the chance to celebrate your loved one’s legacy while supporting a cause close to their heart. 

How it works: 

• Make a gift in their name: Donate in honor or memory of someone special and we’ll ensure their legacy lives on through our work. 
• Personalized acknowledgments: Choose how you’d like us to recognize this tribute — from memorial plaques to personalized notes sent to their family. 
• Create a Lasting Impact: Every tribute gift supports [specific cause or program], making a real difference in their name. 

Honor someone special today [Donation Link]. 

Let’s keep their memory alive together. 

With deepest appreciation, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Honor their legacy with a difference-making gift  

Email preview text: Honor a loved one's memory while supporting a cause close to their heart 

Thank you letter text: Dear [Donor Name], 

Thank you for your thoughtful gift of [amount] in [honor/memory] of [Honoree's Name]. Your generosity ensures that [his/her] legacy continues through the important work of [Nonprofit Name]. 

Your tribute gift will help us [specific impact], a cause that was close to [Honoree's Name]'s heart. We're honored to be entrusted with carrying forward [his/her] values in this way. 

We've sent a letter to [Recipient Name] informing them of your meaningful gesture. Thank you for choosing to remember [Honoree's Name] through support of our mission. 

With gratitude, 
[Your Name] 
[Your Position] 

 

Grant Funding Request Letter 

Dear [Foundation/Corporation Name], 

We’re writing to request your support for [Project Name], a transformative initiative aimed at [specific goal]. This project addresses [specific need] and with your grant, we can achieve [specific outcomes]. 

Project overview: 

1. The problem: [Brief description of the issue the project addresses]. 
2. Our solution: [Detailed project scope, including strategies, key activities and timeline]. 
3. Anticipated outcomes: [Specific, measurable results you expect to achieve]. 

Why your support matters 

Your funding will directly enable us to [specific impact], ensuring that [desired change]. We’ve included a detailed project proposal and budget for your review. 

We look forward to the opportunity to partner with [Foundation/Corporation Name] on this impactful initiative. 

Thank you for considering our request. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

 

Supplemental tools 

Subject line: Request for grant funding: Supporting [Project Name] 

Email preview text: [Nonprofit Name] seeks support for innovative project to address [issue] 

Thank you letter text: 

Dear [Grant Manager's Name], 

On behalf of everyone at [Nonprofit Name], thank you for [Foundation/Corporation Name]'s generous grant of [amount] to support our [Project Name]. 

This funding will allow us to [specific project goals and impacts]. We're excited to put this grant to work and create meaningful change in our community. 

We look forward to providing you with updates on the project's progress and outcomes. Thank you for your trust in our organization and your commitment to [cause]. 

Sincerely, 
[Your Name] 
[Your Position] 

 

End-of-Year Giving Letter 

Dear [Recipient], 

As the year comes to a close, we’re reflecting on all we’ve accomplished together and looking ahead to the possibilities of the new year. Your generosity has driven incredible progress, from [specific achievement] to [key milestone] – but there’s still more to do. 

Why give now? 

• Tax benefits: Your year-end gift is tax-deductible, offering you savings while making a difference. 
• Immediate impact: Your donation today helps us start the new year strong, ready to tackle [specific challenge]. 
• Celebrate your impact: Your support means [specific benefit] and we couldn’t do it without you. 

Will you consider making a year-end gift? [Donation Link] 

Let’s close out this year with hope and head into the next one ready to do even more good together. 

Warm regards, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

 

Supplemental tools 

Subject line: Wrap up the year with a gift that makes a difference 

Email preview text: Make your year-end gift count. Help us start the new year strong! 

Thank you letter text: 

Dear [Donor Name], 

As we close out the year, we want to express our heartfelt thanks for your generous year-end gift of [amount]. Your support helps us enter the new year ready to make an even bigger impact. 

This year, with the help of donors like you, we've [major accomplishment]. Your donation will help us build on this success as we [future plans]. 

Thank you for choosing to make [Nonprofit Name] part of your year-end giving. We're grateful for your partnership in our mission. 

Wishing you all the best in the new year, 
[Your Name] 
[Your Position] 

 

Sponsorship Solicitation Letter 

Subject line: Partner with us: Sponsorship opportunity for [Event/Program] 

Dear [Recipient], 

We’re offering an exclusive opportunity for your company to partner with [Nonprofit Name] as a sponsor of our upcoming [Event/Program]. This is your chance to align your brand with a cause that resonates deeply with our community and gain exceptional visibility. 

Why sponsor? 

• Brand visibility: Your company will be featured prominently in event promotions, materials and on-site signage. 
• Audience engagement: Reach an engaged audience of [target demographic], eager to support businesses that give back. 
• Impact recognition: Be recognized as a key partner in driving [specific mission impact]. 

Sponsorship levels: 

• Platinum Sponsor ($10,000): [List of benefits]. 
• Gold Sponsor ($5,000): [List of benefits]. 
• Silver Sponsor ($2,500): [List of benefits]. 

Ready to Partner? Contact us at [Contact Information] to secure your sponsorship and start making a difference with us today. 

Thank you for considering this impactful partnership. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name] 

 

Supplemental tools 

Subject line: Partner with us: Sponsorship opportunity for [Event/Program] 

Email preview text: Partner with [Nonprofit Name] and showcase your commitment to [cause] 

Thank you letter text:  

Dear [Sponsor Contact], 

Thank you for [Company Name]'s generous sponsorship of [Event/Program] at the [Sponsorship Level]. Your support is instrumental in making this initiative a success. 

Your sponsorship will help us [specific impact of the event/program]. We're excited to showcase your company's commitment to [cause] through this partnership. 

We look forward to working closely with you to ensure you receive all the benefits associated with your sponsorship level. Thank you for your support of our mission. 

Best regards, 
[Your Name] 
[Your Position] 

 

Legacy or Planned Giving Letter 

Dear [Recipient], 

Imagine a future where your values and generosity continue to make a difference long after you’re gone. That’s the power of legacy giving. By including [Nonprofit Name] in your estate planning, you can ensure that your commitment to [cause] lives on. 

Your planned giving options: 

• Bequests: A simple way to include us in your will or trust. 
• Charitable gift annuities: Receive fixed payments for life while supporting our work. 
• Stock donations and more: Explore other tax-advantaged ways to give. 

Why it matters 

Your legacy gift helps secure the future of [Nonprofit Name], ensuring that we can continue our mission for generations to come. It’s an enduring impact that speaks to your values and dedication. 

Learn more [Link] about how you can leave a legacy that lasts. 

Thank you for considering this meaningful way to give. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Leave a legacy that lives on: Planned giving with [Nonprofit Name] 

Email preview text: Learn how you can leave a lasting legacy through planned giving with [Nonprofit Name] 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your decision to include [Nonprofit Name] in your estate plans. Your foresight and generosity will have a lasting impact on our mission for generations to come. 

By making this commitment, you're ensuring that [specific long-term impacts]. Your legacy gift will play a crucial role in shaping the future of [cause/community]. 

We're deeply honored by your trust in our organization to carry forward your values. Thank you for your visionary support. 

With sincere appreciation, 
[Your Name] 
[Your Position] 

 

Volunteer to Donor Conversion Letter 

Dear [Recipient], 

Your time, passion and hard work have already made a huge impact on [Nonprofit Name]. But did you know there’s another way you can help drive our mission even further? By becoming a donor, you can amplify your efforts and ensure we continue making strides. 

Why give? 

• Deepen your impact: Your donation, no matter the size, directly supports the work you care so much about. 
• See the difference: As a volunteer, you’ve seen firsthand the challenges we face. Now, your financial support can help overcome them. 
• Join our donor family: Enjoy exclusive updates and invitations as part of our donor community. 

Ready to make your gift? [Donation Link] 

Together, we can achieve even more. 

Thank you for everything you do. 

Best regards, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: You’ve already made a difference — here’s how you can do even more 

Email preview text: Your time makes a difference. See how your financial support can amplify your impact. 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your generous gift of [amount] to [Nonprofit Name]. As a valued volunteer, you already given so much of yourself to our cause and we're touched that you've chosen to support us financially as well. 

Your donation, combined with your volunteer efforts, will help us [specific impact]. Your awesome support as both a volunteer and donor is truly invaluable to our work. 

Thank you for your continued dedication to our mission, both through your time and your financial support. 

Gratefully, 
[Your Name] 
[Your Position] 

 

Program-Specific Impact Appeal Letter 

Dear [Recipient], 

Our [Program Name] has been a game-changer, providing [specific service or support] that’s transforming lives. But to keep this momentum going, we need your help. 

What we’ve accomplished so far: 

• [Success Story 1]: Because of supporters like you, we’ve [specific result]. 
• [Success Story 2]: Your donations have helped us reach [specific goal]. 

The need is still great. 

With demand growing, your support today means we can reach even more people, expand our services and continue making a real difference. 

Make your gift today [Donation Link] to keep [Program Name] thriving. 

Thank you for believing in the power of [Program Name]. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Support [Program Name]: Help us do more of what matters 

Email preview text: See the impact of [Program Name] and how you can help us do even more 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your generous gift of [amount] to support our [Program Name]. Your donation will have a direct impact on the lives of those we serve through this vital program. 

With your support, we'll be able to [specific program outcomes]. Your gift is instrumental in helping us strengthen and expand this important work. 

We're grateful for your commitment to [cause] and your trust in our approach. Thank you for partnering with us to make a difference. 

Sincerely, 
[Your Name] 
[Your Position] 

 

In-Kind Donation Request Letter 

Dear [Recipient], 

We’re in need of vital resources and you can help without even opening your wallet. Our in-kind donation program seeks essential items like [specific needs: equipment, food, clothing, etc.] that help keep our programs running smoothly. 

How you can contribute: 

• Equipment and supplies: [List specific items needed]. 
• Professional expertise: Offer your skills in [specific field] to support our mission. 
• Food and clothing: Donate non-perishables, warm clothing and other necessities. 

The impact of your gifts: 

Every item donated directly supports our work, from [specific impact] to [specific outcome]. Your in-kind contribution helps us stretch our budget and do more for those in need. 

Ready to donate? [Link] Learn more about how to give. 

Thank you for your generosity! 

Warmly, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Your in-kind donations make a big impact — here’s how to help 

Email preview text: Your donations of goods and services can make a real difference. Here's what we need most. 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your generous in-kind donation of [specific items/services] to [Nonprofit Name]. Your contribution helps us stretch our budget further and enhance our services. 

Your donation will be used to [specific use or impact of the in-kind gift]. This support is crucial in helping us meet the needs of those we serve. 

We're grateful for your thoughtful contribution to our work. Thank you for supporting our mission in this practical and impactful way. 

With appreciation, 
[Your Name] 
[Your Position] 

 

Sustaining Donor Upgrade Letter 

Dear [Recipient], 

Your ongoing support has been invaluable and because of you, we’ve been able to achieve incredible things. But what if you could do even more? By increasing your monthly gift, you can help us expand our reach, boost our programs and tackle new challenges head-on. 

What your increased gift can do: 

• Upgrade from $25 to $50/month: Provide [specific new impact]. 
• Upgrade from $50 to $75/month: Support [an even larger impact or additional program]. 
• Go all-in with $100/month: Become part of our Leadership Circle with exclusive updates and recognition. 

Are you ready to upgrade? [Donation Link] 

Thank you for being such a dedicated part of our mission. Let’s take this next step together. 

Gratefully, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: You’ve been amazing — are you ready to take your impact up a notch? 

Email preview text: Thank you for your ongoing support. See how increasing your monthly gift can make an even bigger impact. 

Thank you letter text:  

Dear [Donor Name], 

Thank you for increasing your monthly gift to [new amount]. Your decision to upgrade your support will have a significant impact on our ability to [specific outcome]. 

As a sustaining donor, your faithful support allows us to plan more effectively and respond quickly to emerging needs. By increasing your gift, you're helping us [expanded impact]. 

We're deeply grateful for your ongoing commitment to our mission and your trust in our work. Thank you for taking your support to the next level. 

With heartfelt thanks, 
[Your Name] 
[Your Position] 

 

Renewal Letter for Membership-Based Nonprofits 

Dear [Recipient], 

Your membership means more than just dues — it’s a commitment to [Nonprofit’s Mission]. As one of our valued members, you’ve been a crucial part of [specific achievements or community impact]. It’s time to renew your support and we’d love to have you continue this journey with us. 

Why renew your membership? 

• Exclusive benefits: Stay connected with access to members-only events, resources and updates. 

• Continued impact: Your support directly funds [specific program or benefit], making a real difference in [community or cause]. 

• Be part of the change: Help us tackle new challenges and seize opportunities in the coming year. 

Renew today [Renewal Link] and let’s keep the momentum going! 

Don’t miss out on all the great things we have planned. Your renewal keeps us moving forward. 

Thank you for being such an important part of our community. 

Warm regards, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Don’t miss out — renew your membership and keep the momentum going! 

Email preview text: It's time to renew your membership! See what we've accomplished together and what's ahead. 

Thank you letter text:  

Dear [Member Name], 

Thank you for renewing your membership with [Nonprofit Name]. Your continued support is vital to our work and we're thrilled to have you with us for another year. 

This past year, with the support of members like you, we've [major accomplishment]. Your renewed membership will help us [future goals] in the coming year. 

We look forward to another year of working together to [mission statement]. Thank you for your ongoing commitment to our cause. 

Warmly, 
[Your Name] 
[Your Position] 

 

Capital Campaign Fundraising Letter 

Dear [Recipient], 

We’re embarking on the most ambitious project in our history: [Capital Campaign Project Name]. This major initiative will [describe project goal, e.g., build a new facility, renovate a key space] and we’re inviting you to be a part of it from the ground up. 

Why this project matters: 

• A bold vision: [Describe the purpose and impact of the project, e.g., creating a state-of-the-art community center]. 
• Key goals: [List specific project goals, such as increased capacity, improved services, etc.]. 
• Legacy opportunities: Your support will be recognized through [naming opportunities, plaques, donor wall, etc.], ensuring your impact is celebrated for years to come. 

Levels of support: 

• Visionary Circle ($50,000+): Recognition on our major donor wall and exclusive project updates. 
• Builder’s Club ($25,000): Special acknowledgment in the new facility and invitations to exclusive events. 
• Community Champion ($10,000): Recognition in our campaign materials and on our website. 

Act now [Donation Link] to Join us as a founding partner! 

Together, we can bring this vision to life. Your support will help create a lasting legacy for [community/cause]. 

Sincerely, 

[Your Name] 

[Your Position] 

[Nonprofit Name]  

 

Supplemental tools 

Subject line: Be a founding partner: Support our vision for [Project Name] 

Email preview text: Be part of something transformative. Support our Capital Campaign and leave a lasting legacy. 

Thank you letter text:  

Dear [Donor Name], 

Thank you for your extraordinary gift of [amount] to our Capital Campaign. Your generosity is helping to turn our vision for [project name] into a reality. 

Your support will enable us to [specific outcomes of the capital project]. This project will have a transformative impact on our ability to [broader impact on mission]. 

We're deeply grateful for your belief in this ambitious project and your commitment to the future of [Nonprofit Name]. Thank you for helping us build for tomorrow. 

With sincere appreciation, 
[Your Name] 
[Your Position]