The Ultimate Church Marketing & Advertising eBook

Posted by Vanco on Nov 8, 2021 1:03:05 PM

What's Your Church Marketing Strategy Question on SignWhen pastors, congregational leaders and staff embark upon their role of leading their flocks, few think about church marketing or church advertising. It isn’t what drove them to their faith, and it doesn’t inspire them. 

And that’s okay, but just because it isn’t a passion, doesn’t mean church marketing and church advertising aren’t necessary components for a congregation’s longevity. To sustain itself, your ministry needs to attract new church members. 

The lack of growth continues to be a problem for many churches across the country. Churches can no longer expect new members to trickle in. In fact, it will likely get harder for many churches. From 2000 to 2020, Gallup tracked a 22% decline in church membership in Americans, the numbers falling from 69% to 47%. 

But there’s good news. 87% of people in the U.S. still believe in God or a universal spirit (Gallup). This means there is a large pool of people still interested in connecting to faith. Churches just need to be a little savvier about drawing new members, and that’s where church marketing and church advertising comes in. 

Because church marketing can be cumbersome and tricky to get a start on, we built a comprehensive guide that covers all the church advertising components you need to know. Use this resource, packed with church marketing strategies, to guide your leadership and staff in your pursuit of congregational growth. 

Table of Contents 

Free (Or Inexpensive) Church Marketing 

Paid Church Advertising 

Church Advertising and Marketing Content 

Church Advertising and Marketing Volunteers  

Grow Church Giving in Just Three Easy Steps

Free (Or Inexpensive) Church Marketing

Church marketing doesn’t always have to cost a lot of money. In many cases, there are even free church advertising opportunities. These opportunities range from free digital marketing for churches to more traditional means of marketing. Here are just a few you should consider adding to your church marketing and communications plan.  

Getting a Website 

Church Marketing & Advertising Website of Vanco Valley

This church marketing tool usually isn’t free, but it’s inexpensive, and you’ll need it if you want to access free church advertising online. Many of the free platforms out there, such as the Google Ad Grants program that offers ministries $120,000 each year in church advertisements, require a website.  

If you don’t have a church website, or are thinking about switching to a more cost-effective and easy-to-use option, here are a few suggestions to consider.  

Google, the Free Website for Church Marketing

If you’re looking for a free website to advertise your church, Google delivers. With Google, you can create a free, one-page website.  

The process of building a Google website can easily be completed in 30 minutes. Most of the work is filling in the Google template with your unique copy.  

There are drawbacks to the free Google website. Unless you pay for a domain name, you won’t be able to choose what your website is called. That’s why churches with a budget for online church marketing should use one of the inexpensive paid options we cover below.  

Like Google, these options are easy to use, most offering intuitive templates that make the development so simple anyone can do it.  

Wix

For ministries looking to grow their church marketing without hiring a developer, Wix is a great solution. Wix uses a series of premade templates that you can select and edit to fit your church’s needs. Editing these templates can be as simple as dragging and dropping your church’s unique content into its modules. 

Building a website with Wix doesn’t cost a thing, but it does charge for hosting the website along with fees for your website’s domain name. Hosting and a domain name are two expenses your churches will need anyways, so it’s a great deal for churches. The monthly charge for Wix will range from $14 to $39. For a majority of ministries looking to get started with their church marketing initiatives, the cheapest plans will work fine. You can always upgrade if you feel you need to later. 

Squarespace

Like Wix, Squarespace uses premade templates to make building a website for church marketing easy. The process can be done in a few minutes as this video demonstrates. Building your website on Squarespace is free, but like Wix, it will charge you for a domain and hosting. The cost is comparable to Wix, so it really comes down to preference.  

Wix and Squarespace also make the domain and server setup easy. Normally the process can be tricky, requiring IT knowledge or help, but with Wix and Squarespace, the setup is completed for you automatically.  

WordPress

According to Envisage Digital, 37% of websites use WordPress.  

The reason why it’s so popular is that it is open source. This means that rather than developing the code to perform all sorts of web functions, you can simply look for code somebody else developed and plug it into your website.  

The process of setting up a WordPress website for your church marketing is easy. Because WordPress is used in most businesses, somebody in your congregation has probably built and managed a WordPress website. If they’re willing to help in the long term, WordPress might be a good option. 

Wix and Squarespace have more limitations than WordPress. Through WordPress plugins, which only take a minute to download and set up in most cases, you can program a website to perform all sorts of complicated functions without coding knowledge.  

Managing a WordPress website requires more work because of their complexity in relation to drag-and-drop builders, such as Wix and Squarespace.  

Wix and Squarespace were designed to be very low-maintenance and easy to use, so much so that somebody with little to no experience can manage them without help.  

Website SEO 

Church Search Engine Marketing - Magnifying Glass

Search engine optimization (SEO) allows ministries to get in front of individuals without paying for online church advertisements.  

Google, Yahoo and Bing are all search engines. Google, the most popular search engine in the U.S., has hundreds of ranking factors that decide the order of their search results.  

Understanding these hundreds of ranking factors is a whole profession, but for church marketing, understanding a few will go a long way. 

Title Tag 

You might not know what a title tag is, but chances are that you’ve seen them before. Whenever you search for a term in a search engine, you’ll see several results, all have hyperlinked titles. These are title tags. 

In the example below, you’ll see we typed “Vanco Faith” into our search. The two results that appear within the screenshot each have unique title tags for the pages they lead to. 

“Online Giving for Churches | Donation Software & App – Vanco" is the text we set as the title tag for our main faith product page, vancopayments.com/egiving. The example below that result is the title tag we set for our home page.  

 Church Marketing Blog - SERPs Title Tag Screenshot

The title tag is easy to edit. It can be edited from your CMS by navigating to the page and selecting edit.  

Title tags matter to church marketing because Google uses them as a key input to determine what your page is about. This makes it one of the top ranking factors.  

When constructing a title tag, make sure you use a term that describes your ministry. You want to use keywords that people use to search for churches. One church marketing strategy for SEO is to stick to the following format [Location] Church - [Church Name]. For example, if your church is in Minneapolis, you could use Minneapolis, MN Church – Vanco Valley Congregation as your title tag for your home page.  

If you can make your church sound compelling within the title tag text you use, that can help your rankings as well. If your search result has a high click rate, Google and other search engines will give you better rankings.  

The last thing to keep in mind when creating a title tag is length. The length of your title tag does matter because Google and other search engines will truncate it or cut it off when it’s too long. That’s why the title tag we highlighted in our screenshot has an ellipse (...) at the end of it.  

If your title tags have ellipses at the end, it isn’t necessarily a problem. However, if Google cuts your title tag off in a strange spot, your title might read poorly. This will affect your click rate and your position in the search results. For this reason, you’ll want to make sure you don’t exceed 65 characters with your title tags. In many cases, Google might truncate your text before 65 characters, but at 65 characters truncation is almost certain. 

If you’re interested in diving deeper into this tactic for Christian church marketing, Search Engine Journal gives great insights on SEO and title tag optimization. Or, if you’re looking for a video with church marketing tips regarding title tags, Neil Patel, a search engine optimization expert, dissects the anatomy of a strong title tag within his seven-minute guide. 

Meta Description

A meta description is a digital church marketing tool your ministry should use, especially because many churches will forget to add one for their pages.  

If you’re unsure what a meta description is, you’re not alone. However, like the title tag, you’ve likely seen one on countless occasions.  

When you enter a search within a search engine like Google, you’ll get a set of results. All the results have a title and a description. The meta description is what appears beneath the title. 

 Church Marketing Blog - Meta Description Screenshot

Unlike the title tag, Google doesn’t use the text as one of its direct ranking factors, but it does use the click rates of each result to determine rankings. Your meta descriptions, if compelling, can encourage more people to click on your pages.  

By having a meta description that is persuasive, your church’s marketing can enjoy a boost in free traffic. If you don’t include a meta description for a page, Google’s robots will create one for you. Unfortunately, the text the robots pull from your website can look a little like Mad Libs with all the odd and unrelated text that gets fused together. 

If you’re looking to dive deeper into this church marketing strategy, check out this guide for more best practices.  

URL

The URL for each webpage you set matters. If that URL includes the keywords searchers in your area use, it will have a greater chance of ranking for those terms. The reason is that search engines like Google use the text in URLs to determine what a page is about.  

You can encourage the robots to show your pages high up in its results for a certain term if you use it in the URL. For example, let’s say we wanted to give the webpage below a chance to rank when individuals typed in “church advertising campaigns.” It would help the page rank if we included those three words within the URL.   Church Marketing Blog - URL Screenshot

Headers

While reading this piece, you might have noticed the various subheadings sprinkled throughout the blocks of text. These headers are a best practice when it comes to digital marketing for churches. They not only break up all the text, making it easier for a reader to skim through and find what they want, they also help the robots that determine search engine rankings.  

When Google’s robots crawl your page, they look for keywords to help them determine its relevancy to related topics. If your page focuses on a certain topic and uses the phrases associated with it throughout, the page will have a strong chance of ranking.  

By placing keyword terms and phrases into your headers and breaking the text up, you’ll improve your odds of getting free traffic.  

If you’re looking to master this church marketing tactic, this guide outlines just a few of the rules you should follow when it comes to crafting headers. 

Local Marketing for Churches

Church advertising can be expensive and unattainable for many smaller churches. That’s why so many ministries turn to local church marketing to promote themselves. Local marketing is free or inexpensive, and it is easier for ministries of all sizes to enjoy a more immediate impact.  

By using local church marketing, you can drive more people to your website, where you can encourage them to view recordings of your sermons, join your missions, check out your events and even participate in your fundraisers.  

Putting Your Church on the Map

To start your local church marketing journey, you need to get your church on the map, or in this case, the maps. 

Chances are you’ve used Google Maps, Apple Maps or even Wayz to find your way around town. For individuals in larger cities or who are new to the community, they rely on these maps to help them get where they are going and inform them about what amenities are available in town. 

It can even help locals learn of new locations, such as a new church opening its doors a few blocks away. 

Getting on these maps is free, and it’s easy. Here are the instructions for four of the top maps your church should claim its space on.  

Of the four map listings, the most important is Google. Google places its map at the top of the search engine results page for local searches. By claiming your Google map listing, you can get your church above the regular search results.  

For example, if you were to type “Church near me” into Google while in Duluth, MN, Google would find the closest churches to your location. For small churches, or church plants looking to branch out into a new area, this church marketing tool is vital.  

Ranking in the regular results takes time and work but claiming a listing with Google takes very little time and effort. The Google map listing is also more prominent. The map is the only image on a search results page in most cases. This increases your chances of getting traffic.  

 Church Advertising Blog - Google Results Screenshot

Reviews

Church Marketing Reviews - Feedback Matters placard

The way Google determines the map results is a bit different than how it determines its regular results. One factor that has a major impact on where your church ranks within the map results is reviews. The reason is that users are more attracted to churches with several positive reviews.  

Gathering reviews on Google and other important pages like Facebook is a tested church marketing tactic that yields results. Because your congregation is filled with people who have a positive opinion of your church, getting reviews is simple.  

Though it might feel uncomfortable, the best way to collect these reviews is to ask. How and where you ask is up to you, but you can place callouts on your materials, such as church bulletin boards, newsletters, church bulletins and other media.  

When placing callouts on this media, give instructions on where to leave reviews, such as Google and Facebook, and how to leave reviews.  

If you’re looking to include a callout on your website to guide individuals as they leave reviews, provide members and guests with direct links. Follow these steps to get the direct review link for your church on Google and these for Facebook. 

Citations for Local Church Marketing

Church Blog - Local Marketing sign with sky background

As we mentioned earlier, digital marketing for churches works differently on the local level. Local searches require up-to-date location information for the search engine to give the user what they’re looking for. For this reason, search engines look for sources that verify the location details of a local organization. These sources are known as citations.  

You might not have heard of citations before, but you’ve certainly seen them online. When you search for a particular local business, such as your favorite restaurant, you’ll see results from websites like Yellowpages.com that list location details, reviews and other info. 

Having dozens of these citations will help your church show higher on local searches.  

How many citations do you need though? 

Search engines don’t reveal the secrets of their algorithms, but plenty of organizations spend countless hours studying them. Brightlocal, a local marketing service that releases studies on citations, found the average organization with a first-place ranking on Google to have 81 citations.  

Aside from having many citations, you’ll need them to be consistent. This means the name of your church, phone number and address should be consistent. When this information is not consistent, search engines will push your web pages down on the local search results.  

Inconsistent citation information can happen to any church, but it is most common when churches move locations. The reason for this is that several websites automatically create local listings for your church over time. When your church moves, their processes don’t notice it for a very long time. In some cases, it can take many years for them to correct the inaccuracies. 

Data Aggregators

How does a ministry interested in local church marketing get citations? There are several ways to do it, but one of the most important is making sure data aggregators have your church’s information.  

Most online citations get their local information from one of four companies: Localeze, Factual, Infogroup (now Data Axle) and Foursquare. 

Once these data aggregators have your information, online listings will grab information from the aggregators and create online profiles for your church automatically. For this reason, submitting your information to data aggregators is a low-effort, high-impact church marketing tactic. 

To submit your information to a data aggregator, you’ll need to set just a few minutes aside. Although there are four data aggregators, only two allow organizations to submit information directly. Here are the links to submit your information to each. 

If your church has been around for years, your information will likely be in the system for all the data aggregators. However, it is possible that some of this information is incorrect. When the data aggregator has the information wrong, it causes a big problem. This is because this information is used by countless sources. Over time, the false information is replicated across citation websites. 

That’s why you’ll want to check with the data aggregators and edit any false information. Unfortunately, only two of the data aggregators allow you to update information. Those are Foursquare and Infogroup (now Data Axle). 

To edit information on each, begin the process the same way as creating a new listing. Simply click on the links we provided and enter your church information in.  

Then, instead of clicking to create a new listing, select the listing that appears after searching for you church. 

The process of managing citations might seem boring, but it is one of the most effective church marketing tasks you can take. In fact, it might be more valuable than many paid church advertising channels.  

Facebook

Facebook Logo - Church Advertising and Marketing

Once you finish with the data aggregators, the next local church marketing task you’ll want to take is creating a Facebook page if you haven’t done so already. Facebook works as a powerful citation because it is one of the most prominent websites in the world.  

Aside from the value of getting your local information on Facebook, there’s plenty of other church marketing benefits a Facebook page offers. With a Facebook page, you can engage in church advertising and social media marketing. 

If you haven’t created your account yet, here are the instructions for creating a church Facebook page. 

How to Get Citations for Local Church Marketing

There are two ways to do it: the easy way and the harder way. The easy way to complete this local church marketing task is to simply pay somebody. The harder way is to do it yourself.  

The Easy Way

The easy way can be expensive if you’re looking to rapidly increase church marketing citations. However, it isn’t necessary to grab 81 citations all at once.  

This is especially true for churches that are established within their location. If you’re an established church, you will likely have at least a dozen church marketing citations online. Because you already have a head start, you can afford to create fewer citations.  

Before paying for any church marketing citations, you’ll want to proceed with caution. There are certain citation services that charge a yearly subscription to manage citations. If you choose this type of subscription, you’ll be committed to it for more than a year.  

The reason is that once you quite paying for their services, they will stop sending and managing information sent to citation websites. This can lead to citations reverting to old, outdated information. It can also lead to citations disappearing. 

And, if you change your church address later, there’s no way to directly edit each of the citations that were created through the service.  

That’s why the best way to pay for citations is a one-time fee. There are several services that do this, such as Whitespark. Whitespark is nice because it allows churches to select a custom plan where they choose the citation types they prefer.  

The Harder Way

We use “harder” instead of “hard” because manually creating profiles isn’t difficult. All it involves is going to a website and following simple instructions. It is just time-consuming.  

If you’re looking to gather local marketing citations the free way, it’s good to have a volunteer or set of volunteers.  

It will take one person a long time to create dozens of profiles, but if you had a half dozen folks helping, the process would only take each an hour or two. 

If you want to improve your local church marketing for free with the help of a few volunteers, you should divide up a list of citations. You can collect citations from an endless number of websites, but there are a few dozen Google favors. Here’s a good list of 50 of the most prominent. 

Collecting a few dozen from this list is a good start for a new church or a church plant. Creating several church marketing citations will spawn even more automatically. In many cases, profiles will pull from other profiles even if the original source isn’t a data aggregator. 

For established churches, it still helps to create church marketing citations. Adding a few citations from the list of 50 won’t hurt. Your church may be on several them already if you’ve been around for a while, but it is unlikely that it is listed in all of them. 

If you and your team are ambitious and eager to get to the 81 citations we mentioned earlier, you can look for business and organizational databases within your area. These websites are of a unique value because they collect data from a particular locality or region.  

For this reason, Google and other search engines favor them over others. The logic behind it is that they are authorities on the region and the data they collect is of a higher quality for the specific location.  

Google Ads for Churches

One high-impact church marketing tool is Google Ads. Google receives more traffic than any other website in the U.S., and its advertisements appear at the top of the results.  

You might not think you have the budget to run Google Ads for your missions, but almost any church can do it for free. 

That’s right. Church advertising doesn’t cost a thing on Google Ads! All you must do is meet the requirements of their Google Ad Grants program.  

Once you meet the requirements, your church will receive $10,000 each month to spend on Google Ads. If you’re wondering how to qualify and get the most out of the program, we built a comprehensive guide. This Google Ads for Churches Guide is also free.  

YouTube for Churches

Your ministry might already be using YouTube for your church, especially if you’re livestreaming your services on the channel or showing recordings of them.  

However, you can use YouTube for church advertising, and it won’t cost you a thing. If you qualify for the Google for Nonprofits program, you can advertise on YouTube for free. If you want to know more about the requirements for qualifying, check out our Google Ads for Churches Guide that we mentioned in the previous section. In the guide, we detail the requirements and steps for applying. 

Once you qualify, you can start creating church advertisement videos on YouTube. For some handy tips on using the program, check out this free guide from Classy 

Social Media for Church Marketing

Church Social Media Marketing - Need More Likes Placard

Many ministries engage in both church marketing and church advertising on social media. Because social media platforms, such as Facebook, have users that measure by the billion, churches can reach members and newcomers with ease. This is why social media marketing and advertising works so well.  

Ensure your church is on the most prominent social media channels. In the U.S., the two most important are Facebook and Instagram. 1.84 billion people use Facebook each day. This makes it an important source to inform members of new events while letting those within your community learn about your church. 

Instagram5-creative-ways-to-use-instagram-to-promote-church-events-452-679x388

Although Facebook is a great channel when it comes to digital marketing for churches, it does have some drawbacks. Younger generations use Facebook less often, which is why you’ll want to use Instagram as well.  

The two are similar, especially since Facebook acquired Instagram back in 2012, but the more image heavy Instagram attracts younger users at a greater clip. If you haven’t set up an account yet, here are the instructions to set up a church Instagram page 

Once you get your page set up, you’ll want to dive a little deeper into execution. Because there’s a little bit of a learning curve for ministries new to this platform, we built a free Church Instagram Strategy Guide to help. 

Social Media Policy

Before including social media into your church marketing strategy, it’s good to establish a few ground rules. Even if you’ve already started your social media programs, you’ll still want to take a moment to settle on a few policies. 

Creating social media policies can help your church from falling into any of the divisiveness that social media can cause. It can also help members engage on church social media pages in a healthy way.  

If you’re looking to get started on a social media policy or are just looking for more information, check out our Church Social Media Policy Guide 

Church Events and Fundraisers

Church Advertising Blog - Crowd Funding Drawn on White WallMany looking to join a church want to be a part of something bigger than themselves. Church fundraisers and events are great ways to draw attention to your church because they can inspire outsiders to join your cause.  

Although creating and planning fundraisers and events can be time-consuming, it’s important for churches interested in growth to create a busy calendar filled with them. 

If you’re not sure what fundraisers or events to try, look at what other congregations in your region have done. Or, if you’re part of a larger denomination, ask for advice from other pastors. You can also check out this list of tested church fundraisers our team created.  

Whatever you decide when it comes to fundraisers and events, you want to make sure they are integrated into your larger church marketing plan. Make sure you include callouts to important church activities and provide resources for newcomers to get involved. 

Following a few marketing and event promotion principles for churches can go a long way in helping your ministry reach its goals. 

Paid Church Advertising

Church Advertising - Business man pointing to TextHow do churches advertise? There are paid channels and there are free channels. We covered many of the free church marketing opportunities in the previous section. Now, it’s time to focus on the paid church advertising methods. Incorporate these channels into your church marketing plan to get an extra boost. 

Facebook Ads

Facebook Blog ImageWe mentioned Facebook earlier, but because it is so important to church advertising, we’re mentioning it again. Many churches already promote themselves on Facebook, but Facebook limits the reach of your posts. 

Even your members might not see church updates on their newsfeeds.  

That’s why a growing number of churches are turning to Facebook Ads to boost their church marketing. Because Facebook allows detailed targeting that can help your ministry zero in on the perfect audience, it is a great church advertising tool. 

Before you embark on your Facebook Ad journey, you should educate yourself on the nuances of using the platform. It can be a slight learning curve to get up to speed, which is why we built a comprehensive Facebook for Churches Guide. The guide covers all the specifics you need to know including tracking, campaign setup, optimization and much more. 

Newspaper Ads

Church Advertising - Woman with NewspaperWe’ve focused on plenty of digital marketing and church advertising platforms, but some old-fashioned ads shouldn’t be overlooked. Church advertising in a local newspaper works. 

Many members and individuals within your community know and trust the local paper. That’s why placing an ad in it can be a good idea.  

Before you create a church advertisement within your local paper, you should understand your options. Many newspapers will offer free ad design or creative. Although the idea of free design help sounds great, it isn’t what it’s cracked up to be in most cases. 

Many of the ads the newspaper creates won’t stand out, and what good is your church advertisement if it doesn’t stand out?  

Because your church has a lot of members invested in your church’s growth, it’s better to get the ad dimensions and specs from the newspaper and submit your own ad. Let your members volunteer to create an advertisement.  

Many will have experience with the programs needed to design an advertisement, and they will likely enjoy creating visual artwork that represents their church.  

Signage

Church Advertisement - Wooden SignSome church advertising options never sleep, working around the clock to announce your church’s presence to the world. Make sure your church enjoys 24/7 church advertising with signage.  

Having signage visible and the space for a message beneath can help people passing by recognize your church. It can also help them become aware of your upcoming fundraisers and events, making it one of the most valuable church marketing tools you can have. 

Direct Mail Advertising for Churches 

Direct Mail Church Advertising - Hand holding envelopeIf your church is new to an area or simply looking to get the word out about a local fundraiser, direct mail might be a good option. Direct mail is a cheap church advertising option, and it has been a staple of church marketing for decades. 

The United States Postal Service makes the process of sending out postcards or mailers easy with their Every Door Direct Mail (EDDM) service. Using the EDDM service, you can send out church advertising materials to the nearest USPS location to be mailed. 

If you’re looking for information on the EDDM program, this link offers guides for imagery and the price per piece. You can also save money on church advertising with the program by zeroing in on certain demographics with its tools. 

Hiring an Agency for Christian Marketing Services

Your ministry could look for Christian marketing services and hire a church advertising agency, but it will add plenty to your costs. Advertising for a church can be done cost effectively using volunteers and nonprofit programs. 

That is why you should hesitate before hiring a church advertising agency. They might help produce better results, but there are plenty of drawbacks. 

One of the biggest drawbacks to hiring Christian marketing services is the technical jargon they use. If you don’t understand the church advertising platforms they’re using, they could be bending the truth about the efficacy of their results. 

For this reason, it is a good idea to at least educate yourself about the platforms or ask a member of your congregation who has experience with managing ads. They will be able to better assess the performance of your Christian marketing services. This will help you address any issues the agency might have missed. 

Church Advertising and Marketing Content

Whether you’re looking into the free church marketing opportunities or some of the paid church advertising options available, you’ll need to have content to promote.  

Creating content for church marketing might seem like an arduous task but it doesn’t have to be, especially with all the content your church creates on a weekly basis. 

By pulling from this content or reusing it, you can gather interest in your church, its missions and its events. Here are just a few pieces of content your church could use. 

Worship Livestreams and Recorded Services

Each week, your pastor spends hours preparing an engaging sermon that moves your members. Why not use the recordings in social media posts, ads, blogs or even podcasts? 

vanco-live-church-livestreaming

Church Podcasts

If you’ve already gone through the trouble of streaming and recording services for your virtual audiences each week, it won’t be much harder to create a church podcast of your weekly sermons. You can then promote your weekly sermons on several church marketing channels to gain interest. 

Church Blogs

You can also create blogs by summarizing your weekly church sermons. This new content will increase the free web traffic to your website. You can even embed the video recording of your sermon within your blog to boost its efficacy.  

Blogs with embedded videos gain more user engagement, which is important. How often a user engages with a certain page is a major factor in determining how well it ranks. 

Just make sure you include a 300-to-500-word summary of the sermon’s recording. You need this text with the video because the robots that crawl the blog and determine where to rank the page need words to understand what it is about.  

By including at least 300 hundred words with your video in the blog, you give the robots enough context to determine what the video is about. Once it can understand what your page is about, your content will have a stronger chance of ranking.  

Although this church marketing tactic can take time, it can pay off. Creating more content expands the reach of your website and boosts other pages within your domain. 

Newsletters

For many ministries, newsletters are an integral part of their church marketing. Some even promote their newsletters in their church advertising.  

If you haven’t started a church newsletter or are looking to improve it, there are a lot of tested techniques you can follow. In our free Church Newsletter Guide, we outline where you can find free templates, amazing examples, best practices and much more. 

Bulletins 

Ministries will often promote their weekly services by posting a copy of their weekly church bulletin on social media in advance of their services. This is a great church marketing tactic you can use to generate excitement for the upcoming service.  

Churches can also grow their advertising budget by selling advertisements within church bulletins. For many churches, it’s not hard to get local businesses to advertise within a church bulletin. In fact, it is a fairly common practice. It is also a way for your church to support the businesses in your community.  

Church Advertising and Marketing Volunteers

Church Advertising & Marketing - Volunteer Image

Your church is an important part of the lives of many people. These people want your church to succeed, as it serves as a spiritual rock for them and their community. Seek church marketing help from your congregation to gather a volunteer or team of volunteers. Don’t leave all this work up to your pastor, staff and church leaders. 

The church advertising and marketing strategies covered in this guide work for more than just the faith community. Creating volunteer opportunities for younger members, especially those who are looking to start their careers in business, can give them an advantage when they apply for work.  

Make a big impact in the lives of one or more of your members. Create a volunteer opportunity that helps them and your church.  

Promoting your volunteer opportunity to the congregation is easy. You can include callouts in your newsletters, church announcements, bulletins and your pastor can even mention it from the pulpit.  

When framing your volunteer opportunity, mention both the benefits to the volunteer and to the church. This will create more enthusiasm for volunteering. 

If your church is unable to find volunteers within your congregation, you can seek outside help. Websites like Catchafire will pair your church with volunteers that have an interest in helping organizations like yours.  

If you go this route, make sure you ask your volunteer to take notes on their activities. This will ease the transition of the work when the volunteer opportunity is over. 

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About the Author

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Vanco has helped churches through more than 20 years of holiday giving seasons by providing electronic giving solutions that have boosted donations for tens of thousands of churches. To see how your church can use eGiving to increase donations, give us a call at 855.213.3705 or contact us online to receive a demo.